This Spring Festival, the box office of movies continues to be hot. The ticketing platform is fully booked, and there is a long queue for on-site ticket purchases. From pre-sales to cinema crowds, this year's Spring Festival movies have continuously reached new heights. In Beijing, from the first to the fourth day of the lunar new year, the Capital Cinema received nearly 130000 visitors, with a box office increase of over 30% compared to the same period last year and a record high attendance rate; On the first day of the Chinese New Year, Shanghai won the national city box office championship with a box office performance of over 60 million yuan. Experts say that watching movies during the Chinese New Year is becoming a "New Year's custom". Why is the 2025 Spring Festival movie season so hot? From the perspective of genre, this year's Spring Festival films are rich and diverse, covering different themes such as comedy, animation, suspense, mythology, action, martial arts, etc., providing audiences with a wide range of choices, and many of the new films are sequels to the series. From the content perspective, some of this year's Spring Festival films have a strong comedic color, some show the protection of one's home, some convey patriotism, and some recreate chivalry in the martial arts world. These themes are suitable for the Spring Festival, which shares warm emotions and expresses beautiful wishes. We also use big data to take stock of the Spring Festival season and uncover the story of the development of the film industry chain behind this year's light and shadow feast. Special effects have become the "invisible infrastructure" of the film industry. The rolling iron chains intertwine to create a magnificent and intense war in "Ne Zha: The Demonic Children of the Sea". The million iron chains intertwine at high speed, but never penetrate the character's body, demonstrating extremely high precision in special effects. The number of special effects shots in the entire film of "Ne Zha: The Demonic Children Roar in the Sea" has exceeded the total number of shots in the previous installment. During this year's Spring Festival season, the audience's audio-visual experience on the big screen reached a new height, with five out of six key films being special effects blockbusters. Big data shows that in the past five Spring Festival seasons, special effects movies accounted for about half. Special effects have become the "invisible infrastructure" of the film industry, permeating into various types of films. Feeling the patriotic sentiment "is a sentiment expressed by many viewers after watching" The Legend of the Condor Heroes: The Great Hero ". We conducted big data text analysis on the movie reviews and found that "martial arts" is the most frequently used keyword. And the related words such as "passionate", "majestic", "abundant and vast" showcase the audience's profound feelings towards Chinese martial arts culture. Half of the films released during this year's Spring Festival are rooted in traditional culture. Looking back at the Spring Festival period in the past decade, traditional cultural themed films have gradually expanded to broader cultural themes such as ancient Chinese history, myths and legends, and martial arts culture. This is a street view of Chinatown in San Francisco from the movie "Detective Chinatown 1900" in 1900. The live action filming location for "Detective Tang 1900" at Leling Film and Television City has become a local cultural and tourism landmark; According to the big data recognition of mobile signaling, about 20000 people flooded in here every day during this Spring Festival period. Almost every movie during this year's Spring Festival season has been linked with related scenic spots. During the Spring Festival, the filming location of "The Legend of the Condor Heroes: The Great Hero" in Zhenglan Banner, Inner Mongolia, saw a 15% increase in daily foot traffic compared to last year; Tourists can enjoy discounts at scenic spots in ten cities across the country with the ticket stub of "Fengshen Part II: War in Xiqi". Even the world depicted in the animated series' Boonie Bears' can be experienced firsthand by viewers at the corresponding theme park. The Chinese film industry is building a complete facility system to drive the integrated development of film, television, and tourism. (New Society)