On the 29th, the Year of the Snake officially arrived, which is also the first Spring Festival after the "Spring Festival - the social practice of Chinese people celebrating the traditional New Year" was successfully included in the UNESCO list of representative works of intangible cultural heritage of mankind. Posting Spring Festival couplets, hanging New Year paintings, visiting temple fairs, admiring flower lanterns, and playing social fires... Throughout the country, these customs form a vivid picture of the Spring Festival. Famous writer and former chairman of the Chinese Folk Literature and Art Association, Feng Jicai, stated that regardless of its scale, value, or spiritual connotation, the Spring Festival is the largest intangible cultural heritage of the Chinese nation. We must protect and cherish this cultural heritage, and safeguard the festive atmosphere of the Spring Festival. The Spring Festival, commonly known as the Chinese New Year, is the most important festival of the Chinese nation and the grandest event in folk life. People naturally express their hopes for the future, such as happiness, peace, auspiciousness, harmony, reunion, wealth, etc., through festive customs. Feng Jicai said that people use various legends, ancestor worship, New Year's Eve dinner, lanterns, firecrackers, Spring Festival couplets, lucky words, window decorations, New Year paintings, temple fairs, community fires and other difficult to know customs and traditions, and adopt almost all art forms such as charming painting, calligraphy, music, folk arts, acrobatics, drama, sculpture, folk crafts, as well as the unique auspicious patterns and words of the New Year, striving to create an extremely strong, idealized, easily felt, and Spring Festival specific cultural space for the New Year camp. Through generations of tradition, people have recognized and established conventions with each other, while constantly enriching, deepening, and regulating themselves, thus forming the most influential festivals in China Feng Jicai said. New Year paintings are an indispensable element of the Chinese New Year. Feng Jicai said that New Year paintings express the ideals and wishes of the Spring Festival: auspiciousness, blessings, hope, and avoidance of evil. Human festivals, related to the natural cycle, are annual celebrations of sowing or harvesting for humans. The Chinese New Year makes humans look forward to new production, labor, harvest, and storage, hoping for good weather. Therefore, all the New Year pictures drawn by the Chinese people express people's wishes for production and life in the coming year. This is why the New Year paintings are changed every year, and the old symbols are replaced with new ones every year. The Spring Festival in China spans a long time, from the lunar calendar's Laba to the 15th day of the first lunar month in the following year, all of which fall within its festival category. In between, there are various small festivals and various New Year customs that continue endlessly. Chinese New Year customs are the way of celebrating the New Year, and Chinese New Year customs culture is the soul of the Spring Festival. It connects the past and the future, carrying people's aspirations and pursuits for a better life. Chinese people have known and understood the Spring Festival from these customs for generations. Only by stepping into these traditional customs and creating a good sense of ceremony can we safeguard the strongest and purest flavor of the New Year Feng Jicai sighed. Chinese Spring Festival, the taste of the world's New Year. "The Spring Festival is the most direct window for people to know and understand the Chinese people. After it is included in the intangible cultural heritage of mankind, more people can understand romantic China, cultural China and dynamic China." Feng Jicai said. (New Society)