Recently, a well-known ticketing website released the "2025 Spring Festival Tourism Market Forecast Report", which shows that "New Year's Flavor Tour" has become the top choice for domestic tourists during the 2025 Spring Festival. During the Spring Festival, the geothermal energy of niche destinations such as Quanzhou, Chaozhou, Shantou, Zigong, Datong, and Xingyi soared. The increasing popularity of "New Year's tourism" conforms to the diversified and personalized tourism experience needs of tourists. In particular, on December 4, 2024, the "Spring Festival - the social practice of Chinese people in celebrating the traditional New Year" declared by China was included in the UNESCO Representative List of Intangible Cultural Heritage of Human Beings. The cultural value of the Spring Festival has been widely recognized by the international community, which has also added a fire to the popularity of the "Year Tour". This Lunar New Year has a different meaning. Revitalizing the festive atmosphere of various regions and endowing them with new era connotations is the common expectation of tourists. Firstly, it is necessary to further promote the deep integration of culture and tourism, delve into the cultural connotations of the traditional Spring Festival, and enable the tourism products in "New Year's Flavor Tour" to reflect a stronger sense of festive culture and a warmer human touch. Secondly, it is necessary to reflect the current popular element - a sense of ceremony. Ceremonies are the carrier of the New Year's flavor. Various regions may organize and implement rich and colorful cultural and tourism consumption activities around themes such as "cultural tourism benefiting the people", allowing tourists to participate in various traditional rituals, customs, and skills. By experiencing more "New Year's flavor tourism" products with local characteristics, they can feel the local customs and historical and cultural pulse. In addition, it is necessary to maintain an open attitude towards emerging elements and innovative thinking in the market. Taking the current trend of young people taking on the role of family "New Year managers" as an example, many young people are enthusiastic about organizing "Family Spring Festival Gala". Some families rent homestays to rehearse programs, and some young parents bring their children to do cross-talk and perform "face changing" performances. In this context, it is difficult for ordinary family scenes to adapt to these new consumer demands, and the market needs to provide new choices and experiences. To this end, some places have opened Hanfu zones, some businesses have developed New Year's exclusive family version "murder mystery" plots, and some businesses have stocked up on clothing, props, and other items to meet market supply. Just like a restaurant in Changsha, Hunan that has a strong "New Year's flavor", it has a youth check-in area, a wishing pool, creative couplets and lanterns, and uses modern methods to interpret and spread traditional culture, making the New Year flavor "full" among young people online and offline. This has inspired many businesses that "business+Spring Festival" can have many ways of playing under popular elements. The market is the most sensitive and innovative to "New Year's Flavor Tour". Local "New Year's Flavor Tours" should remain highly sensitive to market changes and help market entities improve corresponding links, and do a good job in flexible supervision. At this year's Zhejiang Two Sessions, representatives engaged in heated discussions on the topic of "county tours". As a representative member said, "The 'out of circle' of some county towns is somewhat unexpected, but the long-term development of a region's cultural and tourism industry must rely on active and conscious systematic planning and long-term efforts." Good cultural and tourism destinations should not only have cultural and tourism consumption supporting facilities and high-quality public service systems, but also create distinctive IPs. When "New Year's Flavor Tour" becomes a new favorite, it is undoubtedly a fun test for various regions to catch this "extravagant wealth and prosperity" and whether they can take advantage of it to become a popular city on the internet. (New Society)