On January 16th, the reporter learned from a special press conference on the implementation of subsidies for the purchase of mobile phones and other digital products organized by the Ministry of Commerce that subsidies for the purchase of mobile phones and other digital products will be gradually implemented nationwide from January 20th, and the specific implementation time will be subject to local notices. Li Jialu, Director of the Circulation Development Department of the Ministry of Commerce, introduced that in the specific organization and implementation work, the national business system will adhere to the principle of convenience and benefit for the people, encourage the reduction of payment links, enrich payment methods as much as possible, and maximize the protection of the consumer rights and interests of the general public. At the same time, we encourage mobile phone production and distribution enterprises to carry out practical preferential and profit sharing activities, support mobile operators to launch policies such as consumer discounts and credit purchases, and play a good policy "combination punch" to provide consumers with more benefits. We will also guide all regions to implement the requirements of building a unified national market, and shall not artificially set unreasonable thresholds. We will support all eligible business entities to participate in subsidy policies without discrimination, and support products that meet the unified subsidy categories and standards to participate in subsidy policies without discrimination. Mobile phones and other digital products have the characteristics of high popularity, high individual value, high update frequency, and high technological content. Implementing subsidies for purchasing new products, without the premise of 'handing over old ones', as a policy that benefits people's livelihoods and promotes consumption, is conducive to reducing purchase costs, improving people's quality of life, driving consumption, expanding domestic demand, stimulating industrial vitality, and promoting high-quality development Li Jialu said. It is worth noting that the subsidy scheme for purchasing new products such as mobile phones proposes equal support for all types of entities to participate in the subsidy policy. The Ministry of Commerce insists on treating both online and offline equally. To meet the different purchasing needs of consumers, we support equal participation in subsidy policies for both offline physical stores and online platforms. Adhere to treating large, medium, and small enterprises equally. We will continue the practice of exchanging old appliances for new ones in the implementation of subsidies for mobile phones and other purchases, support the participation of small and medium-sized enterprises in policies, and guide localities to simplify fund audits while ensuring fund security, and encourage the adoption of methods such as advance allocation of funds and rolling payment of funds to accelerate the progress of fund disbursement and alleviate the pressure of enterprise advance payment, in response to the problems raised by enterprises such as long payment cycles and high pressure on advance payment. Adhere to equal treatment for domestic and foreign investment. In implementing subsidies for the purchase of new mobile phones and other products, we will continue to welcome and support foreign-funded enterprises and brands to participate in subsidy policies based on the experience of exchanging old appliances for new ones Li Jialu stated. The consumer electronics industry, such as mobile phones, tablets, and smart watches (bracelets), has a large scale and covers many users. It is not only a strong engine to drive domestic demand, but also a necessity to meet people's needs for a better life. China has a solid industrial foundation for purchasing new consumer electronics products. Including these products in the "two new" policy support category not only meets the expectations of the people and has a significant economic driving effect, but also has a strong driving force for China's industrial upgrading Xu Wenli, Deputy Director of the Electronic Information Department of the Ministry of Industry and Information Technology, pointed out. (New Society)