Implanting a 'smart brain' into physical commerce
2025-01-15
By utilizing new technologies and models, business upgrades can be achieved to better meet consumer needs and promote the transition from traditional operations to smart retail. With the use of "AR Magic Mirror" intelligent makeup testing and designing products in "Future Stores", some physical businesses have implanted "smart brains" to make consumption more interesting. This is the charm of smart retail. Recently, multiple departments jointly released the "Action Plan for Improving the Modern Commercial Circulation System and Promoting the High Quality Development of Wholesale and Retail Industry" and the "Implementation Plan for Retail Industry Innovation and Enhancement Project", proposing to "accelerate the digital transformation of commercial circulation" and "promote digital empowerment", releasing policy dividends for retail enterprises to leverage "digital intelligence" for transformation and upgrading. As the terminal link of commodity circulation, the retail industry is closely related to the national economy and people's livelihood. It is an important carrier for guiding production, expanding consumption, and ensuring people's livelihood. It plays an important role in promoting market prosperity and smooth economic circulation. Over the years, the scale of China's retail market has continued to expand, and the online retail industry has shown a rapid growth trend. From January to November 2024, the online retail sales in China reached 14 trillion yuan, a year-on-year increase of 7.4%. At the same time, it should be noted that there are many operating entities in China's retail industry, and there are problems such as uneven development and insufficient high-quality supply, which urgently need to be further optimized and adjusted. At present, digital technologies such as big data, cloud computing, and artificial intelligence are flourishing, providing technical support for the transformation of the retail industry. At the same time, people's consumption concepts and needs are constantly changing, and adapting to changes in consumption trends and accelerating digital transformation have become the "must answer questions" for the retail industry. Cultivating new driving forces for industry development and achieving digital transformation in the retail industry is a systematic project that requires comprehensive measures and long-term efforts. Nowadays, many traditional retail enterprises choose to cooperate with digital service providers and actively carry out digital practices in various aspects such as supply chain optimization, omnichannel integration, and customer relationship management. For example, some service providers provide mini program stores, membership management systems, and marketing automation tools to help retail enterprises collect, integrate, and analyze data, thereby achieving precise marketing and personalized services. More importantly, building a good digital retail ecosystem. By empowering large-scale circulation enterprises with technology and platforms, we provide common digital solutions for traditional retail stores in key areas such as digital systems, training, marketing, and payments, achieving rapid response and efficient operation. The new consumption trend of "online ordering, 30 minute offline delivery" and instant retail has attracted more and more consumers, and has also brought incremental development space to many local retail stores. The integration of online and offline is the trend. Each region can combine local conditions, integrate online platforms, offline supermarkets, and logistics stations, develop new formats such as instant retail, live streaming e-commerce, and direct sales, explore new models such as "store warehouse integration" and "pre-sale+collection and distribution", and lead and create new consumer demand with high-quality retail formats. The future of smart retail is full of imagination, utilizing technologies such as artificial intelligence, virtual reality, and augmented reality to create new digital consumption scenarios such as cloud shopping, cloud shopping, and cloud experience, which can better optimize consumer experience and win over young consumer groups. The digital transformation of the retail industry aims to reconstruct the relationship between people and goods through the use of new technologies and models, achieving both business upgrades and better meeting consumer needs. We look forward to more enterprises seizing opportunities to transition from traditional operations to smart retail, and playing a greater role in connecting production and sales, promoting consumption, and serving people's livelihoods. (New Society)
Edit:Luo yu Responsible editor:Jia jia
Source:people.cn
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