The report of the 20th National Congress of the Communist Party of China emphasized "accelerating the construction of an agricultural power,ly promoting the revitalization of rural industries, talents, culture, ecology, and organizations", and the Third Plenary Session of the 20th Central Committee further the need to "cultivate new rural industries and new business models". The 2024 Central Rural Work Conference clearly proposed to solidly promote rural construction, rural culture, promote the reform of customs and habits, and build a beautiful and livable rural area.

The revitalization of rural culture is the soul-casting project rural revitalization, playing a fundamental and leading role, and is of great significance for promoting the construction of a civilized rural style and a socialist cultural power. It is to tap into local cultural resources, cultivate new industries and new business models, promote the prosperity and development of rural culture, and gather the spiritual strength for the comprehensiveization of rural areas.

The pastoral landscape, traditional architecture, agricultural and dietary culture, and unique folk customs of the countryside all contain precious historical memories and profound human heritage, which endow the revitalization of rural culture with unique advantages. However, in the process of rural cultural construction, some places still do not fully understand the connotation and the depth of cultural value mining is not enough, and more efforts are needed to promote the creative transformation and innovative development of local culture. Some villages, developing cultural resources, are limited to folk custom display and primary processing of agricultural products, and the innovation of business forms and models is relatively lagging, which fails fully demonstrate the unique charm and deep value of rural culture, and it is difficult to build a development model with lasting competitiveness. It is necessary to adhere to the main of farmers, comprehensively strengthen the protection and inheritance of rural culture, promote the organic combination of excellent heritage of agricultural civilization and modern civilization elements, and promote the activation application of rural cultural resources and the innovation and development of rural cultural industry.