Internet technology and new media have changed the form of literature and art, spawned a large number of new types of literature and art, and also brought profound changes in literary and art concepts and practice. Currently, traditional literary publishing is facing unprecedented challenges. Digital technology has profoundly changed readers' reading habits, and artificial intelligence is deeply embedded in the publishing production process. Literature publishing must make profound changes from the dimensions of Internet thinking, new technology innovation, new operation mode, etc., to adapt to the changes in the digital era. Uphold the Internet thinking and reshape the recognition of publishing value. Traditional literary publishing focuses on the careful editing and polishing of literary works, while adhering to the concept of content first, it also requires a clearer understanding of product positioning. On the one hand, it is necessary to establish user thinking, no longer just from the perspective of creators, but centered on readers, analyzing the preferences of different age, region, and interest groups for a certain type of literary work, providing a portrait of the reader group, and providing a basis for topic selection and planning. On the other hand, it is necessary to strengthen brand awareness and create a recognizable literary brand, enhancing brand value through high-quality content and unique style. Strengthen technological integration and build a diversified publishing ecosystem. The 21st National Reading Survey released in April 2024 showed that the exposure rate to digital reading methods was 80.3%, showing an increasing trend year by year. The transition from paper publishing to digital publishing is the inevitable path for the transformation of the publishing industry. In the content production process, the application scenarios of artificial intelligence have emerged in the publishing industry, greatly improving publishing efficiency and quality. Electronic editing systems make text editing and layout design more convenient and efficient, while artificial intelligence assisted proofreading greatly reduces error and omission rates. In terms of communication channels and content, we should actively develop and expand digital communication platforms, and carry out targeted transformation of literary works to make them more in line with the reading habits of current readers. We should fully utilize the powerful communication power of new media and online communication platforms for book marketing, attract readers' attention, adopt diverse online and offline communication scenarios, improve reader participation and interactivity, and strive to build a diverse publishing ecosystem that complements each other, including paper books, digital products, audiobooks, and online communication. Transform traditional operational thinking and establish a publishing industry chain. Deeply study the publishing laws of the information age, transform traditional publishing operation thinking, expand the publishing industry chain, and strengthen diversified output. Literature is the mother of many artistic styles. Literary publishing institutions should consider the potential for IP conversion of their works during the topic selection and planning stage, form a community with authors, establish long-term cooperation mechanisms with literary industries such as film, animation, and games, and timely carry out IP conversion of literary works. To fully tap into the cultural connotations of works, actively develop cultural and creative products, closely focus on classic images and scenes in literary works, design and produce various cultural and creative products that conform to current trends, and fully tap into the overall value of the publishing industry chain. (New Press) (Author Wang Zhixiang, China Writers Association)