To implement the arrangements and requirements of the Central Committee of the Communist Party of China and the State Council regarding the expansion of service consumption and the promotion of the cultural and tourism industries, give full play to the enabling role of culture and the driving effect of tourism, deepen the integration of "culture and tourism with various industries" and "various industries with culture and tourism", enhance the capacity of product supply, enrich consumption formats and scenarios, better meet the diverse, multi-level, and multi-faceted spiritual and cultural needs of the people, and enhance the people's sense of cultural gain and happiness, and strive to cultivate the cultural and tourism industries into pillar industries, the following measures are put forward.

I. Enrich Measures for Benefiting the People through Consumption

(1) Organize a Series of Cultural and Tourism Consumption - Promoting Activities
Hold activities such as the National Spring Festival Culture and Tourism Consumption Month, intangible cultural heritage exhibitions, performances, and sales, the Joyful Ice and Snow Tourism Season, "Tourism Ushering in Spring, Relaxing for the New Year", and "Village Evening throughout the Four Seasons" around the Spring Festival to create a warm and harmonious social atmosphere. Deepen the national cultural and tourism consumption - promoting activities. Focusing on peak tourist seasons such as the May Day holiday, the National Day holiday, and the summer vacation, organize localities to hold various characteristic cultural and tourism activities throughout the year, such as consumption weeks, months, and seasons. Support localities to strengthen cooperation in aspects such as mutual tourist referrals and resource promotions. Carry out the domestic tourism promotion activity of "Travel in China, Enjoy a Wonderful Life" and strengthen the promotion of tourism products. Encourage localities to use social media, online travel platforms, and lifestyle service platforms for cultural and tourism publicity and marketing.

(2) Implement the Action of Benefiting the People and Offering Concessions in Consumption
Implement the "Hundred Cities, Hundred Districts" Cultural and Tourism Consumption Action Plan. Give play to the role of national cultural and tourism consumption demonstration (pilot) cities, and collaborate with financial institutions and cultural and tourism enterprises to direct more high - quality resources to the cultural and tourism field. Encourage localities with conditions to introduce preferential measures such as cultural and tourism consumption vouchers, consumption discounts for reaching a certain amount, point - based rewards for redemption, and lucky draws according to local realities. Encourage localities to explore and implement region - integrated cultural and tourism consumption - benefiting - the - people measures.

(3) Expand the Service Supply of Public Institutions
Encourage public cultural institutions to actively carry out services such as cultural experiences and art popularization. Organize art troupes, intangible cultural heritage workshops, etc. to carry out performances for the people and intangible cultural heritage exhibition and performance activities in business districts, scenic spots, and blocks. Support museums, art galleries, libraries, etc. to plan and launch high - quality special exhibitions.

II. Meet the Consumption Needs of Different Age Groups

(4) Optimize Parent - Child Recreation Services
Launch a number of high - quality stage plays for children, and innovate the performance scenes and forms. Guide shopping malls, scenic spots, blocks, etc. to introduce business forms such as parent - child parks, non - powered children's parks, and handicraft workshops. In line with the fertility support policies, better meet the travel and accommodation needs of multi - child families. Encourage hotels and homestays to launch high - quality parent - child rooms and children's rooms, and build parent - child resort hotels.

(5) Innovate and Develop Research - based Tourism
Promote the healthy and orderly development of travel agencies' research - based tourism business. Encourage various units with research - based tourism resources to provide high - quality resources and enrich the supply of research - based tourism. Launch a number of high - quality research - based tourism camps, bases, and courses, and cultivate a number of high - quality research - based tourism brands and enterprises. Actively develop inbound research - based tourism.

(6) Improve the Quality of Cultural and Tourism Services for the Elderly
Develop the silver - haired economy, promote tourism products such as health - preserving tourism, slow - paced tourism, family tourism, nostalgic tourism, and off - peak tourism. Launch more high - quality cultural products suitable for the elderly, such as traditional operas, quyi performances, calligraphy and painting, radio programs, films and television, music, square dancing, and short videos, to enhance the well - being of the elderly. Promote the special governance of the complex operation of hotel TVs to improve the viewing experience of the elderly during travel.

III. Expand the Supply of Characteristic and High - quality Products

(7) Enrich Cultural and Entertainment Products
Further optimize the approval process for commercial performances. On the premise of ensuring safety, encourage localities to appropriately relax the restrictions on the number of tickets that can be sold (issued) for large - scale commercial performances. Implement the responsibility system for content review in the premiere place of a touring performance project, and the touring places will no longer conduct repeated content reviews. Under the premise of standardized management, increase the supply of indoor cultural and entertainment products such as cultural and entertainment complexes, e - sports, game - playing, handicraft creativity, and sports and fitness. Encourage the development of amusement projects with local cultural characteristics. Give full play to the role of "famous, special, excellent, and new" self - employed businesses to increase the supply of high - quality cultural and tourism consumption.

(8) Launch Characteristic Tourism Products
Initiate and implement the Ice and Snow Tourism Enhancement Plan to improve the quality of ice and snow tourism product supply. Encourage regions with conditions to develop and utilize climate resources to enrich characteristic products such as winter - and summer - resort living, winter sunshine, and coastal vacations. Launch cultural tourism packages such as "Traveling with Performances" and "Traveling with Films and Televisions", and create brand activities of "Traveling with Competitions". Enrich tourism products such as hot springs, travel photography, RVs, cruise ships, yachts, and rural homestays. Reasonably develop and utilize cultural relic - themed tourist routes. Study and formulate relevant management regulations for low - altitude flight tourism products. On the premise of ensuring safety, encourage the creation of diversified and differentiated low - altitude flight tourism products. Increase the operation of mass tourism trains, silver - haired tourism trains, and themed special tourism trains. Encourage the development of high - quality self - driving routes by renting cars, and launch one - stop service products such as small and micro - sized passenger car rentals and scenic spot ticket packages. Build high - quality domestic waterway tourism passenger routes.

(9) Develop Fashionable Domestic Trendy Products
Launch fashionable products such as wearables, home furnishings, trendy toys, sports equipment, and electronic devices that showcase Chinese aesthetics and styles. Promote the development of co - branded cultural and creative products in fields such as clothing, bags, jewelry, beauty products, and toys, and create domestic "trendy brands" and "trendy products". Support cultural and cultural relic units to cooperate with social institutions to develop high - quality cultural and creative products. Actively develop the first - launch economy, support the opening of first - stores, flagship stores, and the holding of first - shows, first - performances, and first - exhibitions. Develop a multi - channel art trading market.

IV. Cultivate Consumption Scenarios

(10) Revitalize and Upgrade Existing Spaces
Support commercial complexes, business districts, scenic spots, blocks, and cultural industry parks to create creative markets, and incorporate business forms such as cultural and creative products, theaters, exhibitions, characteristic bookstores, sports and fitness, and cultural - themed catering. Encourage the legal use of vacated spaces and idle buildings to create new public cultural spaces. Promote the transformation and development of Internet access service venues.

(11) Create New Consumption Scenarios
Support the creation of immersive experience spaces in cultural and museum venues, scenic spots, blocks, cruise ships, buses, etc., and launch a number of new immersive cultural and tourism products and scenarios. Promote the mutual transformation of intellectual property (IP) in literature, animation, games, performances, films, and television, and build space - type virtual reality experience projects. Support localities to create new ultra - high - definition, immersive, and interactive performance spaces and digital exhibition spaces. Promote the construction of consumption facilities at international cruise home ports and connect the consumption scenarios from the ship to the shore.

(12) Develop the Night - time Cultural and Tourism Economy
Support night - time cultural and tourism consumption clusters to enrich cultural and tourism formats, and hold activities such as folk performances, lantern festivals, temple fairs, and light shows. Develop "night - time water tours" cultural and tourism products according to local conditions. Support localities to upgrade and transform the night - time lighting and night - view lighting of consumption - agglomerated business districts, and optimize supporting service facilities such as parking lots and public transportation. Extend the opening hours of popular scenic spots and cultural and museum venues according to local conditions, and ensure night - time opening through various means.

V. Innovate Industrial Policies

(13) Strengthen Fiscal and Financial Support
Increase support for eligible "two new" projects in the cultural and tourism fields. Allow localities to arrange local government special bond funds to support eligible cultural and tourism projects. Support localities to make overall use of funds from various channels to carry out cultural and tourism consumption - promoting activities.

(14) Expand Effective Investment in Culture and Tourism
Explore pilot work on the market - entry trading and record - keeping registration of the income rights of tourism projects and the franchise rights of tourism projects (scenic spots) in some areas. Support eligible cultural and tourism projects to issue real - estate investment trust funds (REITs) in the infrastructure field. Accelerate the restructuring of the China Tourism Industry Fund to guide social capital and financial institutions to increase investment in the tourism industry.

(15) Unleash the Consumption Potential of Employees
Encourage grass - roots trade unions to expand the use of members' membership fees to purchase annual tickets for tourist attractions in their respective provinces or regions. Guide localities to do a good job in the planning, design, and service guarantee of tourist attraction annual ticket products. Encourage units and employees to combine paid annual leave with traditional festivals and local characteristic activities to arrange off - peak vacations.

VI. Optimize the Consumption Environment

(16) Improve the Level of Public Services
Scientifically design the visiting routes of cultural and tourism places and orderly expand the reception scale. Optimize the reservation and ticket - selling management of key scenic spots and cultural and museum venues, and smooth the online and offline reservation and ticket - purchasing channels. Optimize the release of tourism public information services and strengthen the early warning of travel risks. Improve the communication network coverage of public welfare cultural and tourism activities and key cultural and tourism places. Encourage the organizers of large - scale commercial performance activities such as concerts and music festivals to strengthen cooperation with basic telecommunications enterprises to do a good job in public communication services. Carry out the service of matching the labor demand in scenic spots and homestays during peak and off - peak seasons to solve the problem of seasonal labor shortage in the tourism industry.

(17) Optimize Inbound Tourism Policies
Orderly expand the scope of countries with unilateral visa - free policies and appropriately extend the visa - free time. Strengthen publicity, promotion, and service guarantee, make full use of the existing transit visa - free policies and regional inbound visa - free policies, and optimize and improve them in a timely manner. Enrich the supply of inbound tourism products and develop characteristic tourism product routes that match the transit visa - free policies. Carry out the "Hello! China" national tourism image promotion activity. Optimize the tax - refund - upon - departure service and promote the "buy - and - refund - immediately" measure.

(18) Maintain a Good Market Order
Strengthen the comprehensive supervision of the tourism market, promote cross - departmental law - enforcement cooperation, revise relevant measures for handling tourism complaints, smooth the reporting and complaint channels, and promote online and offline synchronous governance. Investigate and deal with, and severely crack down on behaviors such as unreasonably low - priced tours, forced shopping, paid appointment - agency, malicious ticket - grabbing and hoarding, and ticket - scalping. Do a good job in the safety supervision of key cultural and tourism places, amusement facilities, accommodation, and catering, and improve the emergency response capacity.（Outlook New Era）