The colorful New Year's Eve activities such as light shows, iron flower shows, concerts, and hot spring baths are overwhelming. During this year's New Year's holiday, the consumer market was well supplied and popular, with theme activities and measures to benefit the people being launched across the country. For example, in Hohhot city, the "Enjoy Consumption · Purchase Qingcheng - Hohhot 2025 New Year's Eve Consumer Season" activity was launched. During the New Year's Day period, multiple commercial banks issued coupons for entertainment, travel, department stores, catering and other scenes, as well as full discount coupons. In Beijing, there are 203 mass cultural activities, 226 various performances, and 10 themed tours of the Beijing Tianjin Hebei region and surrounding world heritage sites, providing residents and tourists with diverse choices for the New Year holiday. Various commercial districts, merchants, and related enterprises are working together to stimulate the shopping enthusiasm of consumers and promote the vigorous growth of New Year's Eve consumption through a series of new products, new gameplay, and new formats Hong Tao, Vice Chairman of the China Consumer Economy Society, told reporters. On New Year's Day, the vitality of online consumption was fully displayed, and the "Red Envelope Rain", "Like Coupons", and "Watch Coupons" in major live streaming rooms attracted thousands of viewers. The highlights of offline consumption are diverse, with newly opened shops crowded with people, long queues of diners outside restaurants, and a significant increase in foot traffic in Jin Dian. One of the characteristics of the consumer market on New Year's Day 2025 is the strong supply and demand. Several interviewed experts stated that the overall consumption on New Year's Day still exhibits characteristics such as highly integrated resources, obvious digital trends, and a booming economy. Fu Yifu, a senior researcher at Xingtu Financial Research Institute, told reporters that during the New Year holiday, activities launched by various regions included local customs, cultural characteristics, subsidy measures, and tourism route arrangements. This was the result of the joint efforts of relevant departments, industry associations, and various enterprises, as well as the highly integrated resources. It achieved a small peak in consumption and also created a good model for future holiday consumption. A number of new models that showcase the characteristics of the times, such as live streaming e-commerce and social e-commerce, have emerged and become the driving force for the rapid development of digital consumption. With the popularization of mobile payment, online shopping and other technologies, more and more consumers tend to complete transactions through online platforms, driving China's consumption to continuously make new breakthroughs Hong Yong, a think tank expert at the China Digital Reality Integration 50 Forum, said in an interview with reporters. During the New Year holiday, various new and first stores officially opened in multiple places, highlighting the commercial charm of the city while also attracting huge customer traffic, further stimulating market vitality. The hot New Year holiday consumption has also laid a good foundation for the upcoming Spring Festival consumption market. Hong Yong stated that spending during the New Year holiday is an important window to observe the "Spring Festival economy", especially during the Spring Festival period. For the Spring Festival, the high consumption enthusiasm during the New Year holiday means higher expectations and purchasing power. Businesses often adjust their strategies based on the sales situation on New Year's Day to prepare more adequately for the Spring Festival market. From the performance of the consumer market during the New Year holiday, it can be seen that future Spring Festival consumption is also highly anticipated. (New Society)