The World Media Summit has become the most representative comprehensive media forum in the world, "said Dmitry Gornostaev, Deputy Editor in Chief of the Russian International News Agency today. The 6th World Media Summit, jointly hosted by Xinhua News Agency and the People's Government of Xinjiang Uygur Autonomous Region, will be held in Beijing and Xinjiang from October 12th to 17th, with the theme of "Artificial Intelligence and Media Transformation". Every summit will raise an important issue of concern to the news industry. Currently, artificial intelligence technology is being applied in the media industry and information space, and it is extremely important to timely determine the rules and ethical standards for the use of artificial intelligence technology Gornostaev, who is currently attending the summit, said in an interview with reporters. Artificial intelligence, like many human inventions, is a double-edged sword that we need to deeply discuss and responsibly respond to Special Representative Salahuddin Abdullah, Chief Executive Officer of Al Jazeera Media Group, said. Since its first meeting in October 2009, the World Media Summit has become an important platform for global media to collide with wisdom, discuss and cooperate. On the morning of October 14th, the 6th World Media Summit with the theme of "Artificial Intelligence and Media Transformation" opened in Urumqi. The continuous innovation of the media industry requires global media professionals to strengthen dialogue. Against this backdrop, the creation of the World Media Summit is a correct and visionary decision with milestone significance, "said Andrei Kondrashov, President of TASS News Agency in his speech at the opening ceremony of the 6th World Media Summit. A month ago, this Russian news agency held a celebration for its 120th anniversary. Kondrashov stated that this year marks the 15th anniversary of the establishment of the World Media Summit, and this mechanism has become an efficient platform for promoting international media cooperation. Mikhail Morozov, Deputy Editor in Chief of the Russian Labor Daily, is attending the World Media Summit for the fourth time and his second consecutive year in China. Here, we can learn about the trends and concerns of media in different countries and regions around the world, and feel the pulse of the development of the international media industry, "he said. Gornostaev went to Shanghai in 2019 to attend the fourth presidium meeting of the World Media Summit. He said: "We have seen the speed of China's development, which is becoming more and more attractive, and more and more new technologies are emerging." Ferreira Matthaus, president of the  Sao Tome and Principe National News Agency, told reporters: "We have been paying attention to China, and our people need to understand China's modern development and learn from its experience. Through the summit, I really feel China's efforts for global media cooperation." More than 500 representatives from 208 mainstream media, government departments and other institutions from 106 countries and regions, as well as United Nations agencies and international organizations attended the summit, including old friends and new partners. This is my first time coming to China, but I have always been a Chinese reader. I believe that Chinese wisdom can provide experience and contribute to the development of world media Walter Candido Dos Santos, founder of Northeastern Magazine in Brazil, said. In the current complex international situation, it is extremely important for us to maintain professional standards, conduct objective and rational thinking, and practice the Chinese wisdom of seeking common ground while reserving differences. We are indeed different, but the common mission of fulfilling our duties and working for the welfare of society brings everyone together Kondrashov said. The President of Rossiyskaya Gazeta, Nikoica, believes that the World Media Summit provides a constructive platform for media representatives from all countries to exchange their views and concerns. China's hosting of the World Media Summit has set an example for other countries. (New Society)