In the first half of this year, the domestic mobile phone market showed a growth trend. According to data released by the China Academy of Information and Communications Technology, the domestic market shipped 147 million mobile phones in the first six months of this year, a year-on-year increase of 13.2%. Among them, there were 124 million 5G mobile phones, a year-on-year increase of 21.5%, accounting for 84.4% of the total mobile phone shipments during the same period. Regarding the reasons for growth, Zhong Xinlong, Director of the Artificial Intelligence Research Office at the Future Industry Research Center of CCID Think Tank, believes that there are short-term driving factors such as the "618" annual sales activities. At the same time, with the continuous advancement of technology, artificial intelligence smartphones have more intelligent voice assistants, better photo optimization, and the introduction of large models, attracting many consumers who pursue technological experiences, injecting new vitality into the mobile phone market, and driving market growth. A series of favorable policies have also created a favorable development environment for enterprises related to the mobile phone industry chain. Bai Zhenhong, Senior Analyst at Zhongcheng Think Tank, introduced that the "Action Plan for Stable Growth of Electronic Information Manufacturing Industry in 2023-2024" clearly states that "by 2024, the proportion of 5G mobile phone shipments in China's mobile phone market will exceed 85%"; The "Several Measures to Promote the Consumption of Electronic Products" also proposes to "create new scenarios for electronic product consumption" and "carry out green and intelligent electronic product exhibition and sales activities". 2024 is currently in a new period of rotation, with the intensive release of new products such as artificial intelligence phones, foldable screen phones, and 5G phones, which to some extent have released consumer demand and helped the mobile phone market to emerge from the downturn and achieve growth Jia Shanshan, General Manager of CCID Consulting's Electronic Information Industry Research Center, said. Domestic brands have shown strong performance. According to data from the China Academy of Information and Communications Technology, the shipment of domestic brand mobile phones reached 124 million units in the first half of this year, a year-on-year increase of 17.6%, accounting for 84.4% of the total mobile phone shipments during the same period. Bai Zhenhong believes that in the first half of the year, domestic brand mobile phones further demonstrated their market leadership position. Domestic mobile phone manufacturers are firmly implementing a high-end market strategy, and the industry supply chain is constantly improving, which will also bring greater opportunities to mobile phone manufacturers and related enterprises in the industry chain. According to the latest data from market research firm Counterpoint, smartphone sales in China increased by 6% year-on-year in the second quarter of this year. Among them, vivo ranks first in the Chinese smartphone market with a market share of 18.5%. Yu Meng, Vice President of Vivo Imaging, stated that many domestic mobile phones are constantly upgrading based on new technologies such as generative artificial intelligence and 3D imaging, deeply empowering products and ecosystems, and improving mobile phone imaging performance in the four major tracks of night view, telephoto, portrait, and video. The sales of foldable screen smartphones are growing rapidly. Jia Shanshan analyzed that since the beginning of this year, there have been significant optimizations in the size, portability, and software compatibility of foldable screen smartphones, resulting in a significant increase in consumer acceptance. According to a report by International Data Corporation (IDC), the shipment of foldable screen smartphones in China reached 1.86 million units in the first quarter of this year, a year-on-year increase of 83%. Among them, Huawei ranks first with a market share of 44.1%. In the global market, Huawei has also surpassed Samsung for the first time to become the leader in the foldable phone market, "said Zhong Xinlong. Bai Zhenhong believes that with the continuous improvement of the industry supply chain and the decrease in the cost of major components such as hinges and screens, the price of foldable screen phones will continue to decline, which is expected to become a new breakthrough in the mobile phone sales market. However, it may be too early to judge that the domestic mobile phone market has completely emerged from years of downturn, and the future development of the mobile phone market still remains uncertain. Zhong Xinlong stated that with the further popularization and deepening of 5G technology, as well as the continuous innovation and integration of artificial intelligence technology in the mobile phone field, the domestic mobile phone market is expected to continue to maintain a growth trend. The key to the new competition in the era of smartphone intelligence lies in how to deeply embed large models into operating systems and create "super apps" to make mobile phones "intelligent secretaries". Jia Shanshan analyzed that in the second half of this year, driven by consumers' demand for enhanced features such as artificial intelligence assistants and edge processing, the supply of artificial intelligence smartphone chips is expected to increase. Smartphones equipped with artificial intelligence functions will be the focus of attention for Chinese smartphone manufacturers, and market competition will become more intense. In addition, with the maturity of 5G technology and the continuous improvement of infrastructure such as 5G base stations, consumers' acceptance of 5G phones will continue to increase. The weight and thickness of foldable screen phones continue to be optimized and are expected to quickly become popular. In the second half of the year, the mobile phone market will experience moderate growth and gradually return to normalcy. With the domestic mobile phone market entering the era of stock replacement and the increasing influence of domestic mobile phones on the international stage, overseas expansion is becoming more urgent, and Chinese mobile phone manufacturers are expected to bring incremental growth in overseas markets Bai Zhenhong said. (New Society)