On August 2nd, China Southern Airlines held a press conference on its membership system and ecological cooperation with the theme of "New Departure, Heart Arrival" in Guangzhou, announcing the comprehensive upgrade of its Pearl membership system starting from January 1st, 2025. As the airline with the most developed route network and the largest annual passenger volume in China, China Southern Airlines has ranked first among domestic airlines in terms of passenger transport volume for 44 consecutive years. This comprehensive upgrade of its membership system will bring rich mileage accumulation scenarios, more mileage redemption options, exclusive membership level protection discounts, value-added rating overflow benefits, intuitive mileage accumulation methods, friendly mileage extension guarantees, etc. to the hundreds of millions of Mingzhu members. This is an important measure for China Southern Airlines to structurally adjust and systematically optimize its membership system, as well as a powerful lever to implement the task of "people's civil aviation for the people" and deepen civil aviation reform. It will make Mingzhu member mileage accumulation more "comfortable", elite member level protection more "reassuring", and mileage extension rules more "reassuring". Thoughtful "to attract more passengers to join the frequent flyer family of China Southern Airlines, Let more people enjoy the beautiful flight. In the process of continuously exploring the upgrade of its membership system, China Southern Airlines actively expands its ecosystem supply chain and strives to create a flexible and efficient supply chain ecosystem. Based on the cooperation process and operation mechanism of the ecosystem supply chain, we integrate internal and external resources through an open and win-win business model, and establish cooperative relationships with ecological partners in finance, tourism, catering, and other fields to build a win-win cooperation ecosystem platform for China Southern Airlines, providing passengers with one-stop travel solutions. At the press conference, China Southern Airlines signed the "China Southern Airlines Ecological Circle Cooperation Framework Agreement" with 9 ecological partners including Guangfa Bank, Longteng Travel, Tourism Authority of New South Wales, Ping An of China, Banyan Tree, China Paper Industry, Midea, Genting Ski Park, and Guangdong Xinzhong Sports. The ecological partners have reached a greater consensus on accelerating the construction of China Southern Airlines' beautiful travel ecological circle vision. China Southern Airlines also welcomes more and more high-quality ecological partners to join in and work together to provide passengers with richer and more diverse product and service choices. In recent years, passengers' demand for China Southern Airlines is no longer satisfied with simple displacement services. China Southern Airlines is also striving to explore the transformation of its platform based business model. It not only provides travel solutions for members, but also wants to gather high-quality resources from partners in various industries to create greater value for customers. At the same time, it has established long-term stable partnerships with various partners in the ecosystem platform, providing a mutually beneficial and win-win platform for all partners to develop and grow their businesses. (New Society)