Thank you for their responsible communication and handling. Every feedback has been responded to. "" It's the first time I've felt that rights protection can be so smooth. "" Because they are really solving problems, Hong Kong has become a better and better city. "... On social media, many netizens have shared their experiences of consumer rights protection in Hong Kong and praised Hong Kong's service work. Recently, a post about "MTR temperature" has sparked heated discussions. Ms. Yang posted that it was scorching hot and stuffy inside and outside the subway carriages, which attracted many netizens to post and respond. Ms. Yang stated that she has communicated with the Hong Kong SAR government and received feedback, and relevant departments are currently following up and handling the matter. In March of this year, in response to the controversy surrounding Messi's absence from the Hong Kong exhibition match, after multiple discussions, the organizers decided to provide a 50% refund to eligible spectators. How can Hong Kong effectively protect consumer rights and interests? This is the most concerning and practical issue for every citizen and tourist. According to statistics from the Hong Kong Consumer Council, the overall number of complaints received in 2023 has increased for the second consecutive year, by 11% compared to 2022, with a total of 34155 complaints recorded. Behind the smooth protection of consumer rights is the continuous deepening of various institutional mechanisms. For a long time, Hong Kong has taken multiple measures to crack down on unethical business practices and build a fair social environment through legal regulation, multi-party cooperation, and publicity and education. Specifically, laws such as the Trade Descriptions Ordinance and the Consumer Goods Safety Ordinance keep pace with the times to ensure the safety of consumer goods supplied in Hong Kong and provide them to consumers in a good business manner, weaving a strong network of consumer rights protection in Hong Kong. The Commerce and Economic Development Bureau of the Hong Kong Special Administrative Region Government, the Legislative Council of the Hong Kong Special Administrative Region, the Customs and Excise Department and other government agencies actively open communication channels through telephone, email and other forms to safeguard consumer rights protection. After clarifying the regulatory authorities, consumers can seek corresponding assistance in Hong Kong. At the same time, statutory bodies such as the Hong Kong Consumer Council and the Hong Kong Insurance Complaints Council each perform their duties to assist consumers in resolving disputes, striving to become a trusted voice for consumers and establish a safe and sustainable consumption environment. Making consumers worry free and comfortable requires comprehensive efforts from multiple aspects. In 2019, Hong Kong and Shenzhen signed the "Hong Kong Shenzhen Consumer Organization Cooperation Agreement", providing more specific ways for consumers to protect their rights across borders, with the aim of jointly building a high-quality living circle in the Greater Bay Area. With more consumption activities by Hong Kong citizens and tourists from all over the world, the Hong Kong market is becoming increasingly active Hong Kong Chief Executive Carrie Lam recently stated that all industries should keep up with the times, actively adapt to changes in consumption patterns, seek change, understand change, innovate, transform and upgrade, so that all consumers can feel at home when consuming. Currently, Hong Kong is promoting hospitality with the concept of "traveling everywhere" and warmly welcoming global travelers. Only by continuously improving service quality, perfecting the common governance system for consumer rights protection, and creating high-quality tourism experiences can Hong Kong's golden signboard as the "best tourist destination" be polished brighter, injecting vitality into economic development. (New Society)