In the afternoon of June 7, the "New China-Chic -2024 Cultural and Natural Heritage Day" will be held in Shenye Shangcheng. This event combines excellent traditional Chinese cultural elements with modern trends, showcasing the unique aesthetic charm and contemporary spirit of cultural heritage. Cultural and Natural Heritage Day falls on the second Saturday of June each year, and June 8th of this year is known as Cultural and Natural Heritage Day in 2024. The establishment of Cultural and Natural Heritage Day fully reflects China's high attention and strategic foresight in protecting cultural heritage, which helps to enhance the awareness of cultural heritage protection in the whole society. This event aims to create a visually and interactive intangible cultural heritage feast through new forms, inspiring the public's love for intangible cultural heritage culture. At that time, there will be two national level intangible cultural heritage representative projects, the lion dance and the qilin dance flash performances, integrating music, dance, and traditional martial arts, creating a spectacular scene. In addition, there is a vigorous and rhythmic dance called "Young Yingge". There are also young children who directly demonstrate multiple representative intangible cultural heritage projects in Shenzhen. This year's "Cultural and Natural Heritage Day" coincides with the Dragon Boat Festival holiday. The event organizer specially prepared a colorful and lively non heritage fair city for the public: cloud cake, cotton sculpture, Paper Cuttings, straw painting, Angel Cantonese style moon cake, Hanji Cantonese style Chicken rolls, Lingnan seasonal desserts, Xia's lantern cage, woodcut, Heshi Paper Cuttings, Songgang amber carving, facial mask painting, Yu's kite, Tongyuxing Xie's moxibustion... Many inheritors of district, municipal and provincial intangible heritage projects will show their skills on site. The general public can fully appreciate intangible cultural heritage and taste intangible food. It is reported that at the opening ceremony of the event, the Shenzhen Cultural Heritage Protection Center will sign a cooperation agreement with the Shenzhen Youth Palace on-site. Both parties will jointly build the Youth Palace Intangible Cultural Heritage Exhibition Hall, providing a window platform for the Shenzhen youth community to inherit and disseminate intangible cultural heritage, achieve resource integration, and achieve innovative development in creating youth intangible cultural heritage classrooms, intangible cultural heritage research and learning, and intangible cultural heritage interactive experiences. (Lai Xin She)