Subsequently, the Ministry of Commerce and 14 other departments issued the Action Plan for Promoting the Trade in of Consumer Goods, clarifying the specific tasks of the trade in of consumer goods. In order to implement the decisions and deployments of the Central Committee of the Communist Party of China, relevant departments in various regions are promoting a new round of large-scale equipment updates and the exchange of old for new consumer goods. In the consumer goods market, mobile phones occupy an important position and are one of the most frequently used electronic products in people's daily lives. According to data from the China Material Recycling Association, China produces an average of 600 to 700 million discarded mobile phones annually, which provides a vast space for promoting the exchange and recycling of old phones. What is the important significance of promoting the recycling of mobile phones? What are the remaining difficulties and bottlenecks? What are the new expectations of consumers and related businesses? Recently, reporters conducted investigations and interviews in multiple cities. "During the 14th Five Year Plan period, the total number of idle mobile phones in China will reach 6 billion, and the hidden value of second-hand mobile phones will exceed 600 billion yuan." The recycling of old phones sold over 1000 yuan, which was a pleasant surprise, "said Su Li, a consumer in Yangpu District, Shanghai. After opening the second-hand idle trading platform and filling in the model and performance configuration of old phones on the old phone recycling page, staff quickly came to the door. After inspecting the battery, functionality, and screen appearance of the phone, the staff and Suli agreed on the phone recycling price, and the payment for the old phone was received in real time. According to data released by the China Academy of Information and Communications Technology, the total shipment of mobile phones in the domestic market in 2023 reached 289 million units, a year-on-year increase of 6.5%. According to data from the China Association for Material Recycling, the average lifespan of a mobile phone from new production to abandonment is around 1.9 years. Among the 600 million to 700 million discarded mobile phones generated annually in China, the recycling and processing volume is about 200 million to 300 million. As the update cycle of mobile phones gradually shortens, the number of scrapped phones is increasing. According to industry data, during the 14th Five Year Plan period, the total number of idle mobile phones in China will reach 6 billion, and the hidden value of second-hand mobile phones will exceed 600 billion yuan. Where do discarded mobile phones go? According to Yu Keli, Secretary General of the China Material Recycling Association, there are currently three ways to recycle used mobile phones: those in good condition will be sold in the second-hand market after maintenance and refurbishment; If the damage is severe, the entire machine will be disassembled, and the disassembled chips, electronic components, etc. can be used for repair and reuse; Some old mobile phones, after being disassembled, cannot fully utilize their components and parts. After being disassembled and broken, they undergo material recycling to extract recycled materials and rare precious metals. The recycling of discarded mobile phones holds a huge potential market and is of great significance for the high-quality development of the economy and society. ——The smoother recycling of discarded mobile phones is conducive to stimulating more demand for replacement and promoting enterprises to accelerate innovation. On April 20th, the reporter visited a digital product store in Chaoyang District, Beijing. During the weekend, many consumers came to learn about and purchase new phones, and a considerable proportion of consumers asked if there was a "trade in" promotion. "From the sales situation in April, over 50% of customers purchased new phones through the 'trade in' method. According to staff member Li Hang, the store provides consumers with a one-stop 'trade in' service. Depending on the model and service life of the old phone, consumers can deduct several hundred to several thousand yuan from the purchase price when purchasing a new phone.". "After learning that old phones can be used to offset a portion of the purchase price, many consumers have increased their enthusiasm to purchase new phones," said Li Hang. "The recycling of discarded mobile phones is of great significance in stimulating greater vitality in mobile phone consumption." Hong Yong, Deputy Researcher at the E-commerce Institute of the Research Institute of the Ministry of Commerce, said that better promoting the recycling of discarded mobile phones and launching the "trade in" service can generate more effective demand, while encouraging mobile phone brands to further accelerate innovation and promote a higher level of supply and demand dynamic balance in the mobile phone market. The 100% increase in sales of new products driven by the exchange of old for new is the transcript of JD's 3C digital products such as mobile phones in 2023. JD has achieved the integration of online and offline channels for the recycling of old phones. Consumers can choose a one-stop trade in method on the product details page of their phones, click on the "old phone evaluation" process to obtain an estimated amount that can be deducted, and recycle their old phones while delivering new ones. When purchasing 3C products on JD.com, up to 6 cross category trade in services can be implemented, and unused electronic products such as discarded phones, computers, and household appliances can be easily deducted for discounts. The 3C Digital Trade in Service Report jointly released by JD.com and the China Ecological Civilization Research and Promotion Association believes that consumers are increasingly fond of trade in when choosing 3C products such as smartphones and computers, which has shortened the replacement cycle of electronic products, effectively increased brand sales, and promoted more brands to accelerate innovation. ——The smoother recycling of discarded mobile phones is conducive to promoting green and environmentally friendly consumption. Entering a second-hand mobile phone store in Qinyun Community, Huangqiao Town, Taixing City, Jiangsu Province, many young people came to buy second-hand mobile phones. "The store has a complete range of second-hand mobile phones. After considering various factors such as brand, service life, and level of newness, we will provide a reasonable selling price." Store owner Xu Jie introduced that relying on clear pricing standards, rich product categories, and transparent buying and selling information, the store attracts many young consumers to visit, with 86% of users under the age of 30, and second-hand phones with quality assurance are favored by young consumer groups. Not only in traditional offline community scenarios, but also emerging second-hand mobile phone trading platforms are gradually forming a scale. According to Wang Yongliang, CEO of the All Things New Life (Love Recycling) Group, in 2023, the entire platform of the All Things New Life Group had a second-hand commodity trading volume of 32.3 million orders, most of which were second-hand mobile phones. First tier cities such as Beijing, Shanghai, and Guangzhou had a large amount of mobile phone recycling, while the sinking market was the main destination for second-hand mobile phones. Most of the recycled old phones are used for secondary sales. After quality inspection, grading, and privacy clearance, products with good appearance and newer models are sold to C-end consumers, and quality assurance and after-sales service are provided; Products with relatively average appearance or older models are sold to the B-end through "Paijitang"; For electronic products that cannot be reused, we cooperate with qualified disposal agencies to carry out environmentally friendly disposal of waste mobile phones Wang Yongliang said. ——The smoother recycling of discarded mobile phones is beneficial for optimizing resource utilization. "If an old phone is used well, it is a 'treasure'. If not used properly, it not only brings waste, but may also bring pollution." Liu Jianguo, Director of the Institute of Solid Waste Control and Resource Utilization at the School of Environment, Tsinghua University, said. For discarded phones that cannot be used anymore, proper disassembly, classification, extraction, and reuse can generate high added value. "30% -40% of the total mass of a mobile phone is made of various metal materials, including precious metals such as gold, silver, palladium, etc.; 40% -50% is made of plastic; the rest is made of other materials, such as glass, ceramics, etc." Yu Keli introduced that scientifically treating waste mobile phones for environmentally friendly treatment and efficient resource utilization has significant economic and social benefits, and is of great significance for high-quality economic and social development. Ensuring data and information security, unifying pricing standards, integrating recycling channels, and enabling idle mobile phones to be "transformed" on the waste mobile phone dismantling line, staff are dismantling and classifying the components of each phone. Different types of components are processed in different ways, and through processes such as crushing, separating, and refining, they ultimately form materials that can be reused. Weixiang Environmental Protection Technology Development (Shanghai) Co., Ltd. is an enterprise specializing in the recycling and treatment of electronic waste. "We finely decompose and crush electronic waste, using physical and chemical technologies to recycle precious metals, metals, and non-metals, which can also be used to produce new products. The entire process is environmentally friendly and pollution-free," said Wang Yizhong, the company's general manager. This method can extract valuable components to the maximum extent possible and effectively protect consumer personal information security and manufacturer intellectual property rights. Generally speaking, from the perspective of the generation of electronic waste in the whole society, about 70% of the waste is generated at the consumer end, and about 30% of the waste is generated at the enterprise end. At present, the mobile phones we handle mainly come from manufacturers, brand owners, and other enterprises, and the amount of discarded phones directly recycled from consumers is very limited Wang Yizhong said. The recycling value of discarded mobile phones is enormous, but from a societal perspective, their recycling rate has always been low. According to Yu Keli, currently about 50% of discarded mobile phones in China are left unused and 20% are reused, while about 30% enter the recycling channel through free recycling, sales, trade in, disposal, etc. Among them, the proportion of recycling through consumer channels is relatively small. Worries about data information security have led to a reluctance to sell. When we went to the market, we found that many consumers didn't want to deal with their old phones, but there was too much personal privacy information in the phones, such as being bound to bank cards, social media, shopping apps, etc., which contained various account data and consumption records. This has caused many people to worry when selling idle phones. It can be said that data information security has become the biggest reason affecting users' disposal of discarded phones Xu Jie said. Second hand mobile phone trading platforms and waste mobile phone recycling companies adopt various methods to eliminate the risk of data leakage. At the quality inspection center of Zhuanzhuan Group located in Qingdao, Shandong, the warehouse is filled with second-hand mobile phones from all over the country. After a second retest, the staff will use self-developed software to program data cleaning for each phone. Mobile phones that have been tested and confirmed to meet the requirements will be resold through offline stores or online markets. Doubts about price and other standard systems have led to a reluctance to sell. Wang Ning, who works in a company in Beijing, had an unpleasant experience of reselling old phones. She originally intended to sell her unused phone to a second-hand mobile phone trading platform. After uploading various mobile phone information and images, the platform evaluated the phone. Wang Ning was quite satisfied with the evaluation and sent the phone to the platform. Unexpectedly, after receiving the phone, the platform replied that the phone did not match the previous description and the price would be reduced by one-third. "I can't accept this price. When the phone was sent back, I found that it had already been disassembled." Wang Ning said, "Not only is the price non-standard, but the transaction process cannot be guaranteed, and I dare not sell old phones anymore.". "The imperfect pricing system and inconsistent industry testing standards are also important factors that lead to users' unwillingness to handle idle phones." Wang Yongliang said that taking the traditional recycling industry as an example, there is a lack of unified quality inspection and pricing standards in the recycling process, and the lack of transparency in information has caused many consumers to have a reluctance to sell. Therefore, developing and implementing universal evaluation and appraisal standards, clarifying core evaluation indicators such as appearance, performance, and service life of second-hand mobile phones, can enhance industry credibility and protect consumer rights. New Life has explored a standardized product evaluation system that includes 38 quality inspection standards and 36 quality inspection levels. Currently, this set of standards