On the afternoon of May 28th, the signing ceremony for the strategic investment of China Tourism Group Investment and Asset Management Co., Ltd. (referred to as "CTS Asset") in Beijing Huajiang Cultural Group Co., Ltd. (referred to as "Huajiang Group"), which aims to achieve a win-win future through cultural and tourism integration, was held at the Beijing Olympic Museum. At the press conference, CTS Asset Management officially announced its strategic investment in Huajiang Group, marking a solid step towards the deep integration of tourism and cultural and creative industries, and bringing more diverse and unique tourism and cultural and creative products to the market. Liu Kun, Deputy General Manager of China Tourism Group, said, "Investing in Huajiang Group is an important measure for China Tourism Assets to strengthen the chain, supplement and extend the chain, and vigorously cultivate and develop the tourism cultural and creative industry. It is of great significance for the integrated development of the group's cultural and tourism industries. We will build a leading and world-class tourism cultural and creative enterprise in China through resource integration, creative innovation, and high-quality services." It is reported that in the future, China Tourism Assets will continue to leverage Huajiang Group's advantages in the Olympic franchise industry, actively layout sports cultural and creative industries, tourism cultural and creative industries, customer customization, digital creativity, and cultural and creative industrial parks, and focus on the direction of "cultural and creative+" tourism, technology, sports, and other industries. Through resource integration, technology empowerment, creative research and development, and innovative design, China Tourism Assets will continue to leverage Huajiang Group's advantages in Through supply chain management and omnichannel marketing, we strive to create a new IP that integrates culture and tourism New platform. (Lai Xin She)