Foreign merchants and Chinese booth staff discuss cooperation matters. Foreign merchants come to Chinese booths to learn about relevant industry information. The above pictures are taken by our reporter Xing Xue, and the 2023 London World Tourism Fair has recently concluded. The theme of this exhibition is "You Have the Power to Change Travel - Travel has the Power to Change the World", with over 3800 exhibitors from over 180 countries and regions participating. China sent a delegation to participate in the offline exhibition of the trade fair, and the China exhibition area with the theme of "Hello! China" tourism image appeared at the trade fair. At the highly favored trade fair in the Chinese market, led by the China Tourism Office in London, cultural and tourism departments from Beijing, Shanghai, Shaanxi, Hubei, and Jiangxi provinces and cities, as well as multiple tourism enterprises and airlines, jointly participated in the exhibition, showcasing tourism products and routes to China under different themes, and promoting the latest inbound tourism policies. Li Liyan, Minister Counselor of the Chinese Embassy in the UK, said at the opening ceremony of the China exhibition area that the world tourism market is rapidly recovering vitality, and China is also welcoming world tourists with open arms. The theme of this year's China exhibition area, "Hello! China," is the first release of China's national tourism image in London. It is a sincere invitation to meet China and also marks a new chapter in cultural and tourism cooperation between China and the UK. The reporter saw that the China exhibition area focuses on promoting the image of the national treasure giant panda, integrating characteristic elements such as Chinese red, auspicious cloud patterns, and bamboo, showcasing the unique charm of Chinese tourism. During the 3-day event, the China exhibition area focused on promoting the "Hello! China" tourism routes to China, as well as tourism products such as Beijing culture, "China's first inbound tourism stop" Shanghai, "the starting point of the ancient Silk Road" Shaanxi, and "the province of thousands of lakes" Hubei. Tourism products such as the Yellow Crane Tower folding fan, Tengwang Pavilion preface bamboo slips, Western Qin embroidery, and Shanghai International Cultural Metropolis video promotional videos have attracted a large number of industry professionals to stop. Attendee Marcelo from an Italian travel agency made a special trip to the China exhibition area to seek cooperation opportunities with airlines and destination management companies, We are very excited to see a Chinese delegation participating in the exhibition. China has abundant tourism resources, and we hope to strengthen tourism cooperation to let more people come to China to see. Alastair Black, a representative of the Silk Road Tourism Cities Alliance, which has traveled back and forth to China more than 40 times, told reporters: Travel enhances understanding and promotes cooperation. I hope everyone can visit China more often. This is a beautiful country with warm and hospitable people "We not only have the Terra Cotta Warriors, but also the folk songs of northern Shaanxi and the beautiful mountains and rivers of southern Shaanxi. In Xi'an, the Tang Culture Panorama Exhibition Area of 'The Great Tang Never Sleeps City+Chang'an Twelve Hours' combines historical and cultural resources with contemporary light and shadow technology to launch an immersive experience. We also have rich tourism projects such as rural tourism, art and culture performances." Gao Yang, director of the Shaanxi Provincial Department of Culture and Tourism, told reporters that, We hope to promote Shaanxi internationally, attract more foreign tourists to visit Shaanxi, and experience the rapid changes in Shaanxi. It is reported that in order to facilitate international tourists to visit Shaanxi, Xi'an became the first 144 hour transit visa free city in northwest China in December 2019, and airlines and travel agencies organized overseas tourism