Greater Bay Area

Guangdong's consumer market has strong momentum for economic development due to the "Double Festival" holiday and the "New Fashion" trend

2023-09-30   

In front of the memorial archway of Qinghu Village, Junhe Street, Baiyun District, Guangzhou on the Mid Autumn Night, fire dragons shuttle and billow, and shine brightly. On September 29th, the 8-day Mid Autumn Festival and National Day holiday officially kicked off. Ms. Liu, a citizen, brought her parents who lived in her hometown to Shenzhen this year. The family was planning to use the holiday time to enjoy delicious food, market, and beautiful scenery. Every year during the National Day Golden Week, it is a traditional peak season for consumption. This year, coupled with the Mid Autumn Festival holiday, the consumer market in the province is even more prosperous. The commercial district collaborates to promote sales, the government distributes consumption vouchers, and takes various measures to attract customer flow... Various regions and businesses have showcased their "eighteen martial arts", creating consumption banquets for citizens who are not far away and tourists from all over the world, sparking a "rolling wave". As a major consumer province in China, Guangdong's consumer market has experienced a strong recovery since the beginning of this year, and domestic demand has continued to expand. From January to August, the total retail sales of consumer goods in Guangdong reached 3.10 trillion yuan, a year-on-year increase of 5.7%. The retail sales of urban consumer goods increased by 5.0%, while the retail sales of rural consumer goods increased by 11.2%; Retail sales of goods increased by 3.6%, while catering revenue increased by 25.2%. The beginning of autumn has passed, and the consumption heat in Guangdong continues to rise. Long queues at the entrance of restaurants, crowded pedestrian streets in commercial districts, and crowded concert venues... The rising fireworks reflect the continuous boost of consumer confidence, surging with new momentum for high-quality economic development in Guangdong. The consumer market is "trendy and new", and shopping malls have become an excellent choice for Cantonese people during this hot holiday without leaving the city. Many commercial carriers seize this "golden opportunity" and choose to meet with consumers before the holiday. On September 28th, the Aolai Town on Cangliu River, No. 8 in Conghua, Guangzhou, ushered in a peak passenger flow on the first day of the holiday. Not only have over 40 regional Olay stores and flagship stores been introduced here, constructing a shopping mall with over 200 discount centers for internationally and domestically renowned brands, but creative "check-in" points such as water amusement parks, eight character staircases, and floating gardens have also been set up. You don't have to go to the city center, you can take a subway to get there. There is also a high-quality commercial center at the 'doorstep', and the whole family is very happy. "Ms. Zhang, a resident of Conghua who has already won several large bags of 'spoils', said that here you can buy high discount brand products, food and drink are also available, and the whole family has places to visit. Shopping malls and commercial districts are important components of the urban commercial system, as well as carriers for promoting circulation innovation and cultivating emerging consumption. According to incomplete statistics, within just three days from September 28th to 30th, Guangdong will have 10 shopping centers opening in clusters, enriching the holiday consumption experience of consumers in the province. In order to promote high-quality development of commerce and consumption, various cities in Guangdong have successively introduced a series of forward-looking and targeted measures in recent years, using first-class commercial space carriers to nurture diverse and high-end consumer formats, and stimulate the continuous prosperity and activity of the consumer market. The "Implementation Plan for Expanding Domestic Demand in Guangdong Province" proposes to create a group of consumer agglomeration areas that integrate business, tourism, cultural and sports formats, support the strengthening of the first store economy and the first launch economy, and promote well-known domestic and foreign brands to take the lead in launching in Guangdong

Edit:Hu Sen Ming Responsible editor:Li Yi

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