"3, 2, 1, link up!" In the network era, live broadcast with goods is popular. At present, the book and the live broadcast room also seem to be more and more closely linked. Not only professional anchors, but also writers and book editors can appear in the live broadcast room to interact effectively and close the distance with readers. In addition, there are media reports that many writers recommend their own books or bring goods for other books on the live shopping platform through short videos. The live broadcast room at the 35th Beijing Book Ordering Conference. What kind of books can Shangguan Cloud take "live with goods" to "break the circle"? What live content can effectively attract readers? With these questions, the reporter interviewed many insiders and readers. The online live broadcast that became the highlight was not uncommon at the 35th Beijing Book Ordering Conference held a few days ago. Some people also believe that online live broadcasting is a highlight of this book ordering conference. The reporter learned on the spot that many publishing houses have live broadcast activities. In the live broadcast room of the ordering meeting, there are also anchors who recommend books and explain the content to netizens with both voice and emotion. According to media reports, the "President's Recommendation" live broadcast room was opened for the first time at this ordering meeting, and the chief editor of the presidents of major publishing houses, experts and scholars were invited to come into the live broadcast room to recommend books. "A long time ago, some publishing houses began to do live broadcasting, but the types are not the same." A reader told the reporter that some of the live broadcasting is simply to broadcast lectures, dialogues and other literary activities, and some are live broadcast with goods, that is, to sell books. She said that she would also buy books in the online live broadcast room. Every time she watched the live broadcast, the most important thing she wanted to know was the book content and literary connotation. If it was a children's book, she would like to know what benefits it would have for children, the appropriate age for reading, and so on. She could also find good books. The popular promotion channels in the network era, such as live broadcast and short video, make it easier for high-quality books to get out of the circle. This is also proved by a number of data in the Annual Report of Book Retail Market in 2022. For example, from the perspective of the listing time of mobile books in the retail market of four channels, the proportion of new books listed in 2022 in short video e-commerce is higher than that in other channels, both in variety and in code. According to the above report, the short video channel has become an important channel for the promotion and distribution of new books. According to the sales distribution of the top 100 non-themed publishing books in the overall book retail market, 43 new books account for more than 50% of the sales of short video e-commerce. Photo source: Among the top 100 authors of fiction books sold in 2022 in Beijing, many of them have visited the live broadcast room of Oriental selection and Yu Minhong's short video column "Lao Yu Xianhua", including A Lai, Mai Jia, Liang Xiaosheng, etc., which has also driven the hot sales of these writers' books. Feng Xiaohui, manager of the Beijing Open Book Research and Consulting Department, said that at the same time, we can see that some new literary works have achieved good results through the recommendation of the head anchor, such as "Journey in Time" and "Destiny". At the 6th Reading X Forum held a few days ago, Feng Xiaohui once analyzed that in terms of marketing methods, the distance between readers and readers has been further widened from the paper books in the early years to the pictures and text web pages in the later years to the short video. “