Li Faming/Tujiahu/Wen According to the Beijing Youth Daily, recently, Ms. Li, a consumer, found that a T-shirt she had ordered was priced at 220 yuan in advance, while after the official start of the "Double 11" event, it was only 200 yuan. According to the reporter's investigation, the phenomenon that the pre-sale price is more expensive than the activity price is not an exception, and many consumers said that "it has been routine again". From the past "Double 11" promotional practices, pre-sale goods are generally more favorable than regular priced goods, and consumers gradually cultivate a consumer trust in this promotional festival. However, this time, many businesses have turned their backs, making people complain incessantly. Consumers seem to have no better choice than to return goods or admit bad luck. However, it can be predicted that some consumers' stepping on the pit will become more people's "guide to avoiding the pit", which to some extent blocks the routine of some businesses. If we say that some consumers can exchange for continuous improvement of relevant markets and rules at the cost of their own rights and interests, it may be valuable in the long run. However, such value and progress should not be "stepped" every year at the expense of consumers' rights and interests. There are routines every year. When is the end? Relevant parties need to answer as soon as possible. (Liu Xinshe)