Recently, a series of businesses that consumers call "consumer assassins" have been suspected of violating price laws and regulations, and various scenes involving daily consumption, such as ice cream "assassins", stationery "assassins", hairdressers "assassins", and flowers "assassins", have aroused widespread debate among consumers. The price is not clear, the pricing is not transparent, and the merchants do not inform in advance... These "assassins" not only affect the consumer experience, but also violate the consumers' right to know and the right to fair trade. How should consumers guard against various routines of "consumer assassins"? Recently, the Guangdong Provincial Consumer Committee issued consumption tips to remind consumers that they should do the following: First, carefully look at information such as price. The most commonly used tricks of "consumer assassins" include inconspicuous price marks, mixed goods at different price points, price tags that do not correspond to goods, blurring and confusing pricing units, and concealing key information in advance. The purpose of these behaviors is to confuse consumers' vision, so that consumers can purchase goods or services whose price is far higher than the value due to their inability to accurately grasp information, so as to maximize the profits of businesses. In this regard, consumers should not judge the price of goods by the external packaging alone. They must see the price label clearly before consumption, especially pay attention to the product name, price, pricing unit and other information. In case of vague prices, mismatched labels, missing key information and other situations, they must actively ask the staff, and use mobile phone software when necessary. For those who do not clearly mark the price, they should be careful. 2、 Do not buy "online celebrity" products blindly. "Don't take unknown goods easily" is the aspiration of many consumers after being "stabbed". This seems to be a joke, but it reflects the helplessness of many consumers. At present, many so-called "online celebrity" goods often spend a lot of money on publicity and marketing. They create consumer gimmicks through exquisite packaging, concept hype, innovation, joint branding and other means to make consumers pay for the high price, but their quality is far from the price. In this regard, the majority of consumers should maintain a rational attitude. While pursuing individuality and fashion, they should pay more attention to the goods and services themselves. They should put quality, quality and practicality first, and not blindly pursue "online celebrity" goods. They should not mistakenly believe that high prices represent high-end, so as to avoid falling into the trap of "consumer assassination". 3、 Dare to say "no" to unreasonable high prices. The law gives consumers the right to independent choice. In the process of purchasing goods, if consumers find themselves encountering "consumer assassins" when making payments, they should boldly say "no", exercise their legitimate legal rights, and never admit bad luck for the sake of face; After payment, if the merchant is aware of fraud, he has the same right to ask for return and refund. In the field of service consumption, "consumer assassins" often appear after businesses provide services. At this time, consumers should boldly question and carefully inquire about the price composition from businesses. If they find that businesses conceal prices, mislead consumers or even cheat on prices, they should strive for reasons or timely complain afterwards to safeguard their rights. 4、 Safeguard their legitimate rights and interests according to law. If consumers find that the goods or services they buy are not clearly marked with prices, the prices are inconsistent with the labels, or the operators are suspected of price fraud, they should keep the