On May 31, BiliBili (hereinafter referred to as "station B") released the 2021 environmental, social and governance report. The report shows that in 2021, 190million users of station B watched pan knowledge videos, which accounted for 44% of the video playback volume of the whole platform. The top five content categories most popular with station B users are life, games, entertainment, animation and knowledge. 71% of the up Masters (creators) of station B are aged between 24 and 30, 16% are aged between 18 and 24, and only 13% are aged over 31. The average age of the employees in station B is 27. In 2021, the average monthly active up owners of station B will reach 3.04 million, and the average monthly contributions will exceed 10million. A total of 1.3 million up owners have earned income in station B, mainly through the advertising realization plan, creative incentive plan, live broadcast, etc. of station B. Nearly 90% of Wanfen up owners can obtain income from station B. In addition, the report shows that in the fourth quarter of 2021, the average monthly active users of station B reached 272million, a year-on-year increase of 35%, the average monthly paying users were 24.5 million, a year-on-year increase of 37%, and the average daily use time of a single user of station B was 82 minutes. (Xinhua News Agency)
Edit:Li Ling Responsible editor:Chen Jie
Source:Economic Weekly
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