Cheap members can have it, but you have to look at the advertisement. Recently, according to media reports, a person familiar with the matter said that Disney +, the streaming media platform of Disney, a global entertainment giant, plans to launch a new streaming media membership service in the United States, which is cheaper, but will insert advertisements. It is understood that Disney + went online on November 12, 2019. At present, the membership fee is $7.99/month, and there is no advertising at all. The basic membership fee of Netflix, Disney +'s largest competitor, is $9.9/month, and there is also no advertising. Member exclusive advertising, brand patch advertising, customized plug-in advertising... For domestic streaming media users, "advertising members" have long been common. Advertising revenue and membership revenue are the main sources of revenue for iqiyi, Youku, Tencent video and other domestic long-term video platforms. However, up to now, the three major domestic long video platforms have not yet reached the business model of "advertising + members walking on two legs". In order to cover the cost of content and make profits, we have to constantly increase the price of members. Most of the early overseas streaming media platforms followed Netflix's ad free membership model. With the increasingly fierce competition in the Jianghu of streaming media, in recent one or two years, HBO max, Hulu, paramount +, discovery + and other platforms have successively launched low-cost plug-in advertising members to attract more users. Disney confirmed on March 6, local time that Disney + will launch a low-cost ad board member after rumors that Disney + will launch this membership service in the United States in the second half of this year and is expected to be available in the global market in 2023. Kareem Daniel, head of Disney's media and entertainment business department, explained that the low-cost members who launch insert advertisements will attract more users to use Disney +. However, Disney has not yet announced the specific tariff and other service details of the low-cost member Subscription Scheme. Some analysts believe that the launch of plug-in advertising members will effectively improve the APRU value of the platform (average revenue per user), which will make the company's future financial statements beautiful. According to the latest financial report, in the first quarter of 2022, Disney + added 11.7 million subscribers to 129.8 million, a year-on-year increase of 37%; The average revenue per user increased to $6.68, a year-on-year increase of 15%. In contrast, Netflix added 8.3 million subscribers in the same period. In the fourth quarter of 2021, Disney + users grew faster than Netflix. In the financial report, Disney CEO Bob chapek reiterated that the company's goal is to reach 230 million to 260 million Disney + subscribers by 2024. The industry believes that Disney + launched low-cost plug-in advertising members, which released a signal that streaming media giants jointly believe that only by attracting users' attention through high-quality content, they can promote the growth of subscriber scale with limited results. In order to cover the huge cost of content, it is imperative to insert advertising. At this point, the global streaming media platform has the same goal. At present, among the global streaming media giants, only Netflix and Apple TV still insist on non advertising members. However, in order to ensure subscriber growth, Netflix will also provide differentiated membership services for different markets. For example, for the Indian market, it provides a low-cost subscription scheme that only supports mobile playback and relatively poor definition. It is worth mentioning that for Disney, Disney + launched low-cost membership service, which is both offensive and defensive. According to various reports, nbcuniversal, a large media group in the United States, has ended its content sharing agreement with Hulu, another first-class media platform of Disney, and will transfer the content originally played on Hulu to peacock, NBC's own streaming media platform. The departure of NBC content is bound to lead to the loss of some subscribers of Hulu. Disney +, the flagship platform, will launch low-cost members, which will offset Hulu's losses to a certain extent and help Disney achieve the company's overall goal - to make profits from consumer direct selling business (mainly online video) by 2024. (Xinhua News Agency)