At the beginning of the new year, byte beat will intensively layout multiple new businesses. Byte will launch the meta universe social app "Party Island", launch a new search product "Wukong search" and create a game community product "smart choice". In addition, byte is also testing short-distance distribution robots. Byte beat is testing a meta universe social app called "Party Island", which is the first meta universe social product launched by byte and the second meta universe social product after Baidu xirang, an Internet giant. In addition, bytes will be searched on a new search product "Wukong search" to create "Wukong search + tiktok + tremble search" search matrix. Byte game will also be benchmarked with "taptap", which has specially created a game community product "smart selection", hoping to become a download channel of medium and heavy games while building a game community. Moreover, byte is testing short-distance distribution robots, which will be put into communities, restaurants and office buildings for short-distance distribution services in the later stage. Tech planet exclusively learned that these new businesses will be officially opened to the outside world shortly after the Spring Festival. From these new business and product matrices, byte hopes to try social business again and create a valve for byte to obtain social traffic through the popular concept of metauniverse; In addition, there has been a breakthrough in the game business. In the face of the huge traffic brought by search, it is expected that bytes will continue to be invested and encoded; As for robot distribution, it is a new attempt in the field of byte layout technology hardware. These new businesses and products disclosed above may be just the tip of the iceberg in byte's innovation plan this year, but it is not difficult to see that byte is trying to find new breakthroughs in the face of the peak of domestic Internet dividends. Unable to put down social bytes, this choice is combined with the metauniverse Byte beat will launch a new meta universe social product "Party Island". It is reported that "Party Island" is a real-time online activity community. According to the experience, it can be found that users can stroll with their friends with their virtual avatars at any time, chat and interact in real time, participate in online activities together, and obtain an unexpected sense of companionship and participation. Tiktok supports the way of login and mobile phone number. Because of the test stage, the invitation code is needed to enter the Party Island. After logging in successfully, the user needs to create a virtual identity to incarnate the virtual world and another himself. The creation method is similar to QQ show. The user can dress up according to his preferences. After the creation is successful, he can officially join the Party Island. On the "discovery page" of the Party Island, users can see some activities on the Party Island, such as watching movies, chatting, learning, etc. users can choose to join the above parties, have social interaction with them and meet like-minded friends. When users enter the party, they can enjoy an immersive experience, which is similar to Robles. For example, after attending the music party, the user's Avatar can enter the concert. In addition to seeing the music played in real time in the queue, users can also chat with other users. Party Island also has an island function, which is equivalent to the chat message list. Here you can see the messages of friends and groups, add friends and create chat groups. The emergence of this product is of great significance to byte. On the one hand, it makes it clear that it will not give up its exploration of social networking. On the other hand, it uses the meta universe to explore new social possibilities. According to PricewaterhouseCoopers, the economy related to metauniverse will usher in substantial growth, and the market scale is expected to reach US $150 billion by 2030. Benefiting from the concept of metauniverse, the valuation of epic doubled, the market value of roblox increased 10 times a year, and the market values of Facebook and Microsoft broke the threshold of trillion and 2 trillion respectively. These events have heated up the "metauniverse" in China. In addition to bytes, domestic Internet companies such as Netease, Baidu, Weibo and BiliBili have paid attention to metauniverse and even launched relevant products. With the dividend and traffic of most tracks in the domestic Internet peaking, metauniverse has caused more enterprises to rush in, and byte's Party Island is one of them. Online "Wukong search" to create a search "troika" matrix Following the tiktok tiktok App in 2020 and the "entrance of the search" in 2021, the byte has recently added to the search business, and launched a new independent search product, Wukong search, to create a search product matrix that combines headline search with Goku + + jitter search. It is reported that Wukong search was developed by today's headline team, and its slogan is "search you want to search, see you want to see". After the experience, we found that Wukong search uses the same search engine as headline search. Like headline search, Wukong search also supports headline ecological internal search, comprehensive search of the whole station, professional search in subdivided fields, etc. for example, after searching the keywords of "tech planet", the results displayed by the two search products are the same, which means that Wukong search app is just a product with some new functions after the name of "headline search" is changed. Compared with the previous "headline search" app, the functions of Wukong search app are more diversified, and the product positioning is biased towards the browser. For example, in the Wukong search app, you can not only enter links directly to the website and search relevant content, but also add functions such as information, video and novels, providing users with multiple choices for surfing the Internet. The left is the headline search interface, and the right is the Wukong search interface Byte launched such a new search product at this time, not to compete with headline search, but to seize the sinking market, share the impact of vertical segmentation search field and interest search trend, and find a new development path. In fact, Wukong search app originated from Wukong browser, which was exclusively reported by Tech planet before. The purpose of both is to grab the traffic of sinking market. With the growth of Internet traffic dividends in the first and second tier peaking, there is still room for growth in the sinking market. For example, pinduoduo and interesting headlines rely on the layout to sink the market and launch functions and products for third and fourth tier users, so as to break out of the siege. From the perspective of revenue, the growth of advertising revenue of byte was affected to a certain extent last year. Some media reported that the commercial product department of byte beat held a general meeting. At the meeting, it was mentioned that the advertising revenue of domestic business of byte beat stopped growing in the past six months. After verification, the relevant person in charge replied that he would not comment. This also means that boosting the advertising business has become a top priority. As the natural entrance of advertising, search is bound to be a direction that needs deep cultivation. Tech planet learned that many enterprises are both advertising agents of byte beat and Baidu. Byte has a search business, which can not only erode the target customers of Baidu and other search enterprises, but also expand its share in the search market. If the business is carried out smoothly, it is not difficult to increase revenue by more than 10 billion a year. However, in the search track, the competition faced by headline search is very fierce: Baidu, as a "super", followed by Sogou acquired by Tencent, Alibaba's quark search, Qihoo's 360 search and other "great powers". It is still to be seen whether the search matrix, tiktok search, Goku search and jitter search, can bring unexpected gains to bytes. Launch the "lingxuan" game community to test the water game download channel Tech planet exclusively learned that byte beat recently low-key tested a game community app called "smart selection", and its slogan is "smart, choose a good game". Overall, this product has the dual attributes of game community and download, which is similar to taptap. According to the experience, you can see some new tour introduction articles on the home page of lingxuan app, including exclusive disclosure. Users can make an appointment and download. Lingxuan also provides the function of directly finding games, including new games recently tested, and will classify these games and make a list to facilitate users' query. Most medium and heavy mobile games can be found. In "dynamic", users can see the game evaluation, new tour disclosure and other contents provided by some high-quality game creators, and comment and interact below the content. In the personal center, the game progress and game reservation progress downloaded from lingxuan app are also saved. Overall, this product is relatively mature in all functions and interactive, which ensures the game communication between players, and completes the transformation of game download by players through high-quality content, so that "lingxuan" has the potential to become a game download channel. Today's game community is not only a platform for players to communicate, but also an important entrance for game download. Domestic game giants Tencent and NetEase have their own game download channels, such as Tencent's wegame. Today, wegame integrates three main modules: the game KOL's information community, the game purchase and distribution platform, and the comprehensive live broadcast portal composed of fish fighting tiger teeth, covering most of the daily game behaviors of PC users. Wegame gradually allows users to enjoy all-round services while increasing user stickiness by importing user traffic from various stand-alone game developers, Tencent's own major online games and major live broadcasting platforms. This kind of community platform brings not only traffic, but also high revenue. For example, taptap, a well-known game community, released its 2021 annual report (January November) earlier and released a data - the total distribution volume of 510 million copies in the whole year, and its net profit in 2020 was as high as 260 million yuan. Can the "smart selection", which focuses on high-quality game content, realize the dream of byte game download channel? Short distance distribution robots are about to land and enter the 10 billion market Tech planet exclusively learned that byte recently tested the robot in Fangheng fashion center, one of its office areas. The robot was developed by the subordinate team of Li Hang, director of AI Lab laboratory, and is mainly used for meal delivery in restaurants and small object distribution between buildings. Byte selection into the short-distance distribution robot track is not a fad. Byte has invested in nearly ten robot companies in the past two years. The most recent one is to take a stake in Weisi technology, whose business field covers PRA robot technology. In addition, distribution robots have extensive demand and a market of 10 billion yuan in China, and robots replace labor and release part of labor force, which will become a development trend of enterprise employment in the future. According to the report of Liding industry research network, with the expansion of the market, the domestic indoor distribution scene is more and more subdivided, such as KTV, office buildings, hospitals, hotels, restaurants and other places. It is comprehensively estimated that the main application fields have a market capacity of about 600000 units. With reference to the price of 50000-80000 yuan / set of distribution robots in the market, the market space is about 30-48 billion yuan. Moreover, the delivery volume of the distribution robot in the peak period can reach 400 pallets, while the single person delivery volume is only 150-200, which improves the efficiency by 166% - 200%, that is, one distribution robot is equivalent to at least two workers, while the replaced workers can be engaged in other positions.