"Many business leaders are very unpredictable people, but Suhua feels gentle and implicit," People magazine said of Suhua. Change constantly like cloud and wave business, Kwai Hua's engineer seems to be not "deep in the city", but he and Cheng Yi's "double one" combination will be sent to the HKEx quickly. As a leader in the development direction of fast development, we can say that the fast light Kwai Kong and the low landslide are closely related to Kwai Chung. In October 29th, Kwai tech announced that the Board agreed that the company's co founder, Mr. Su, resigned as CEO and approved the co founder, Cheng Yi Xiao, to take up the post. After that, he will continue to serve as chairman of fast track, executive director and Remuneration Committee. Cheng Yi Xiao will be responsible for the company's daily operation and business development as chief executive officer and report to Kwai Wah. (Suhua (left), Cheng Yixiao (right), pictures from the Internet) In recent years, a number of cases have emerged frequently, including Ma Yun, Zhang Yiming, Huang Zheng and so on. Now, Suhua has also joined the list of "retirees". The big guys seem to like to leave at the node around the age of 40. However, unlike other companies in the Kwai Kong time of retreat, the fast runner has been running high and low this year, and is in a rather awkward position. On October 29, it closed at HK $103.50/share, down 75.23% from HK $417.8/share at the initial stage of listing. Brother tiktok, a short video of Kwai Fu, is now facing a tough battle between Tencent video and voice. Kwai Shui retire after winning merit in the second line. Is it a success or failure to leave? It is rumored that Cheng Yixiao and Su Hua had a good talk when they first met. They soon decided to partner up. During the years of fighting together, Cheng Yixiao and Suhua often eat snail powder together after work and walk home together at eight or nine o'clock. As a continuous entrepreneur, Suhua grasps the general direction of the form and is responsible for making strategic and key decisions, including strategic direction, strategic investment and acquisition, overall management of the company and other businesses. Cheng Yixiao leads important business departments such as products, operations, e-commerce and games. The two party governing the world belongs to the "Kwai Tong". It has been practicing duopoly. There seems to be no atmosphere of "one mountain can not tolerate two tigers". According to media reports, Kwai Fu people said that the adjustment is trying to solve the problem of low efficiency of decision-making in the past "double core" mode, and "all are engaged in business, no one cares about development" and so on. Finally, "one person sees far away, one person does business". Kwai Kwai is probably what the tiktok calls "efficiency" or the dissatisfaction of Su Hua in recent years in the fight against the jitter. In short, the fast hand formally bid farewell to "the Chinese era". He is not in the Jianghu, but there are still legends about him in the Jianghu. Kwai Wah's achievements are also commendable. What potential genes have he grasped by his fast hand and what air gap opportunities have he missed? Create a Kwai Kong moment In 2011, the app founded by Cheng Yixiao quickly gathered a large number of traffic and received the first wave of dividends by taking advantage of the tuyere of "microblog bucket map". However, the ceiling of the Kwai Fu as a tool product was not high at that time, and imagination was limited. Tool video applications lack social attributes and poor user stickiness. How can the huge continuous value of users be brought into play? In 2013, after joining Kwai Yi's team, Su Hua realized that the GIF's fast track social networking path had accumulated 900 thousand users. After taking office, Kwai has constantly strengthened product and tool attributes, and has begun to intensify efforts in community operation. In October, GIF Kwai turned from a tool to a short video social platform. In November 2014, it was officially renamed "Kwai". Short video Nova begins to break its shell. With the further penetration of smart phones and the popularity of 4G, the industry believes that 2013 will become the first year of mobile short video. In that year, short video applications such as Tencent micro vision, Sina second shooting, micro shooting and micro recording emerged. At this time, short video has become a potential outlet. Although the track has been bustling, it is still in the blue ocean market. Kwai Hua led the fast to the bonus of this short video. This is also the first qualitative change of Kwai Chi, which has been transformed from a tool product to a short video product. Kwai Wei, former product director of Iqiyi, mentioned in his analysis of fast hands: "After the tool has been turned to the community, the user stickiness is soaring. Although some old customers may be losing, the new users will increase and the activity is very high. The impetus that it brings is immeasurable, and it also gives the fast hand the foundation of building brand ecology. In fact, the product needs to be like the fast CEO Kwai Hua Kwai Hwa's death." In the era of Kwai Fu tools, micro-blog has a clearer user community and channels. But in the era of short video platform, who is the user and how to increase users? Down to earth, these problems are all within the consideration of Kwai Hwa's early stage. He often talks about the two words of "inclusive", which is his inner value and has gradually become a fast value. "Kwai is not for the existence of celebrities, nor for the existence of big V, but for the most common users." Kwai tiktok has been city's strategic line of "encircling the city", and has quickly avoided the second tier city that shook the voice and started to rise in the tide, and became the king of "sinking market", who is able to compete with many others. In the face of the sinking market, Kwai Kwai quickly resonated, and produced many "grassroots red", but the following evaluation was "fast low". Kwai China China's first tier cities share a response to this assessment: "only 7% of the population in China live in first tier cities, and 93% of them are not in the first tier cities. The average person's property is two or three informants, of course. If China's 93% live in the first place, the fast workers must be more biased towards the first tier products." He said: "we set up for the most common users, and the current situation in China is like this. China is a very diverse society. There are not only bright first tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, but also vast rural fields. There are blue sky and white clouds, and the aesthetics is different from you." There is no doubt that Kwai Wah's strategy of locking down the market is controversial. Kwai Kwai has been in less than half a year, the number of active users has exceeded 10 million, becoming the fourth largest APP in China. From June 2015 to February, Kwai Kong users increased from 100 million to 300 million. The sinking market really pushed the fast user volume to the peak. In addition, based on the algorithm, Suhua also hopes to achieve the ultimate of "inclusive" and "improving happiness" at the technical level. "The exchange of precise recommendation and the warmth and understanding that it brings is the temperature of fast hand technology." in Kwai Chung's interview, he mentioned "adhering to the GDP+ Gini coefficient allocation experiment", that is, avoiding the content head effect and distributing more attention resources to ordinary people. In 2017 Kwai tiktok lived for hundreds of thousands of days, and the fast life reached 50 million. Then the latter was short and the throne of the elder brother was very strong. Buddhist Suhua fights against Wolves An excellent "product manager" is difficult to resist the vigorous business veterans. Jitter gradually Kwai tiktok's short video "head chair" position, and the domestic Internet volume is increasingly fierce, the most frustrating is the second place. Kwai Kwai is fully deserve astepping stone to success in 2017. However, the volume of users is just a stepping stone to the competition. To become a hardcore giant must rely on the mature business mode to promote snowball development. However, the fast hand did not seem to be too thorough in commercialization or the persistence of China. For the commercialization of Kwai Kwai, Su Hua seems a bit "idealistic" or rather "conservative". Although there are already commercialized quality foundations, he worries that it will destroy the fast environment and destroy the user experience. The fast hand of 2017 is not much in commercial aspects. It is admirable to tiktok not focusing on the present "long term doctrine". But facing the trembling sound, it is a mistake to follow the results. Suhua, a Buddhist, met Zhang Yiming, a wolf. The hesitation of the former gave the latter the opportunity to "cut in every stitch". Unlike tiktok, Zhang Yiming is relatively "radical" and will never let go of any new business. He will seize the opportunity to fight high. In 2017, the industry's evaluation of Zhang Yiming's development is "hit the most money and dig the best." When Kwai tiktok first cut into the short video track, it chose to avoid the sharp edge of the fast hand, cut the short video from the subdivision direction, and lock the user entrance to the group with high video quality requirements. In 2017, headline economic strength, tiktok, attracted many users by attracting a large number of users through the mass sponsorship of mainstream variety shows, and bought the predecessor of Tiktok, Musical.ly in North America. Tiktok tiktok was red in early 2018. According to QuestMobile, during the Spring Festival, the sound of the tremor increased by nearly 30 million DAU, exceeding the watermelon video and the small volcano video, and the highest daily activity reached 66 million 460 thousand. Kwai Chung, Kwai, and the "tiktok" were formed, and the "threat" was approaching. (pictures from the Internet) In 2018, the first year of commercialization was launched by Kwai Kwai, and the launch of the fast marketing platform was launched, and the advertising and social ecology of information flow were opened on a large scale. Kwai Kwai Kwai Kwai marketing platform is divided into two systems: fast advertising and quick business open platform. The goal of fast advertising is to make advertising more efficient and accurate. While the Kwai's commercial open platform is opening up the downstream, the flow capacity, social skills and internal capacity of the short video marketing product chain, the core is to provide long-term marketing solutions to customers. In those days, after Kwai's commercialization speed up, the flow of information flow advertising increased rapidly from 10% to 60%. Kwai Kwai, however, did not lift the challenge and followed the challenge. Despite the fact that in 2018, tiktok closed its connotation and was attacked by the fast hand, Tencent and Sina, DAU still had a long way to go. The short video products of Tencent were also updated. In the competition of giant race and competition, in 2019, the Kwai started the K3 campaign to improve the number of users, and continued to push forward the commercialization of the white hot market, and tried more products to innovate and business. Can military and political centralization "laugh" in the Jianghu? The dividend of sinking market is no longer Kwai Fu. After 2020, the speech of "Kwai Hui" on Ma Hongbin began to decrease. At the same time, another senior executive of the fast track company mentioned more about empowerment, business ecology and private area traffic, while Ma Hongbin reported directly to Cheng Yi. In the past two years Kwai's changes, the most important thing is the rise of live goods in 2020, and the product design "double change". In September 3, 2020, the Kwai Kwai released 8 version, compatible with two spot browsing modes, one is double row point selection and the other is single row listing, and the hot live broadcast of goods from early 2020 also pushed the fast business operator directly into the fast lane. It is worth noting that the progress of these two parts of Kwai's smile is more important. With the development of business, the founder of fast hand is responsible for the product.