At the full moon of the "connectivity" new deal, has the app lifted the external chain shielding?
2021-10-18
Previously, it was difficult to open a complete microblog link on wechat; On some e-commerce platforms, you can't even type the word "wechat", otherwise it will be blocked; The small video of jitter can not be seen on some platforms. The Ministry of tiktok launched the special rectification action in the Internet industry in July, and blocked the link of Web sites. Yesterday was the deadline for the Ministry of industry and information technology to remove the link shielding of external websites. Has the problem of "shielding each other" of major apps been improved? Recently, the reporter of Beijing Youth Daily experienced the use effect of app "interoperability" from three aspects: social media sharing, shopping link sharing and diversified payment channels. Experience one Social media sharing Tiktok: App, micro-blog, WeChat, jitter, Kwai, Xiao Hong, today's headlines. Tiktok found that in the shareable options, the headlines today can only be shared with "Friends of shaking", and their content can not be directly shared with micro-blog, Xiaohong, and Kwai Tai. However, today's headlines provide "screenshots sharing" function that can be shared by users on other platforms. The content of xiaohongshu can be directly shared to wechat, microblog and other platforms, but it can't be played directly after the microblog releases the link. You need to click the "web link". The content of Kwai hung can not be directly shared with tiktok, fast hand, headlines, etc., but it provides "manual sharing mode" such as "save to album", "create shared map", "copy link". The content of Kwai can be directly shared with WeChat, micro-blog and other platforms, but micro-blog platform can not play directly after publishing links, after clicking links, it needs to "open on the web page" and then jump to the Kwai Fu broadcast. Tiktok can not be directly shared with Kwai Chung, Xiao Hong, and today's headlines, but it provides "manual sharing mode" such as "save to album", "copy link". The contents of the jitter can be directly shared with micro-blog, WeChat, tiktok and other platforms, but WeChat platform sharing must be sent to friends after "copy passwords" or download videos. Tiktok can not be shared directly with the platform of Kwai Fu, Xiao Hong Shu, but it provides "manual sharing mode" such as "save to album", "copy link". WeChat official account can not share the above test experience App. Microblog content can be directly shared to wechat and other platforms, but the above other test experience apps cannot be directly shared, but they also provide functions such as "growth map" and "copy link". Conclusion: there are "barriers" to sharing among social media. Although some apps no longer "shield the external chain", it is still inconvenient for users. Tiktok Kwai can be played directly on micro-blog as a short video. The little red book needs to click on the link to play, while the fast hand needs to turn the webpage to enter Kwai App to play. Experience II Shopping link sharing Test app: microblog, wechat, Taobao, Jingdong, pinduoduo, meituan and Ctrip. This is mainly to experience the link sharing of 5 shopping, life, travel and tourism platforms to social platforms. The experience test found that although Taobao's commodity link supports sharing to wechat and microblog, after the microblog is released, the link becomes a line of text. After clicking, a line of website will be displayed, with "if you need to browse, please long-term press the website to copy and use the browser to access", which cannot be directly transferred. Taobao shares goods to wechat by copying Taobao password. The shared party still needs to copy the password and open it in Taobao. JD also supports sharing product links to wechat and microblog, and wechat sharing links can be opened directly. However, its microblog situation is similar to that of Taobao, which requires a series of operations such as manually copying links. Moreover, JD's sharing on microblog may also fail, resulting in only text and no links. Pinduoduo only supports sharing to wechat, and wechat can directly open the sharing link, but it provides the functions of "sharing pictures" and "copying links". Meituan supports sharing to wechat and microblog, and wechat can directly open the sharing link. The microblog not only displays the name, address and telephone number of meituan merchants in the content, but also provides a link that can directly open meituan related pages. Ctrip supports sharing to wechat and microblog, and wechat can directly open the sharing link. Microblog does not display the merchant name in the content, but there is a link that can directly open Ctrip related pages. Conclusion: in the link sharing experience of shopping and booking, wechat has a slightly better experience than microblog, but for most users, Taobao link sharing is more complex. Experience three Diversified payment Test App: WeChat, Alipay, Taobao, Jingdong, hungry, American group. WeChat and Alipay mainly test "payment to merchants", transfer accounts between friends and red packets, and other App mainly test diversified payments. Experience test found that: WeChat and Alipay do not currently support transfers, red packets and payment actions using the other side of App, but those who support early binding are debit cards for the above operation. The Taobao platform only supports payment through Alipay. In addition to its own JD payment, JD platform also supports wechat, applepay, etc. In addition to its own US group payment, the US group also supports WeChat payment, Alipay payment and ApplePay. Hungry, the platform uses Alipay payment by default, but it can choose other ways in the "payment method", such as WeChat and Hua Bai. Conclusion: at present, the payment mode of Taobao platform has changed little. WeChat and Alipay need time to exchange with each other. More emerging shopping platforms provide users with more than two payment options such as WeChat and Alipay, making users more convenient. (outlook new era)
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