Upgraded by new and online platforms, the vitality of the "shopping cart" at the Consumer Expo is fully displayed

2024-04-16

The fourth China International Consumer Products Expo is currently in full swing, with blooming flowers and visitors from the islands. Whether it's the debut and exhibition of the "New and Unique" global good products, or the live streaming sales promotion with impressive sales, the lively scenes everywhere not only demonstrate the continuous improvement of the strength and efficiency of this "new generation" exhibition, but also demonstrate the warmth and vitality of China's consumer recovery. The "new" wind blows across the face, and high-quality products take turns appearing in the air. A painting hangs in the air, with nothing visible from the side and clear from the front. You can click, move, zoom in, and other functions with just a hand gesture... The visual scene in science fiction movies that once had to rely on special effects to "fill up" is now "crossing" to the Consumer Expo. This interactive aerial imaging device, developed by Yingqianjia Intelligent Technology Co., Ltd., immediately attracted hundreds of spectators on site to exclaim and admire it upon its debut. In addition to science fiction turning into reality, there are also OSIM Aosheng flexible and versatile massage chairs for ordinary sofas and seats, Ainashi Technology Group's stress relief and sleeping machine, Philips pulse light hair removal machine, and so on. Numerous brands have seized the opportunity to launch their debut of high-quality products at the Consumer Expo. Becoming the preferred destination for new product releases is a testament to the increasing popularity and attractiveness of the Consumer Expo. Exhibitors are promoting their brands through national exhibition platforms, while also striving to explore market space and cooperation opportunities for enterprise development. "The 'debut' Consumer Expo allows companies to simultaneously reach different groups such as consumers, exhibitors, and buyers, which is an important opportunity for companies to understand the needs of the Chinese market and find the right direction for research and development." Wen Jian, manager of OSIM Aosheng (China) South China Shenzhen Region, told reporters that just two days after the product launch this year, many buyers have been in talks with the company, and many have reached cooperation intentions. The "new" trend is still continuing. It is reported that the new product launch event held on the first day of this year's Consumer Expo brought together 28 well-known international and domestic release entities, with a total of 38 brands carrying 115 new products of different styles and series, covering fields such as fashion fragrance, jewelry, world-renowned wines, and electronic technology. It is worth mentioning that in addition to stage release activities, this Consumer Expo has also added offline exhibitions, specially designed five themed islands, and packed over a hundred new products into the islands to create an immersive release experience, further optimize consumption supply, enrich consumption scenes, and stimulate consumption potential. During the process of exploring the global Consumer Expo with digital empowerment and affordable purchases without leaving home, reporters found that live streaming sales have become a hot topic. "Friends, now it's time to visit the 'Cloud' Consumer Expo. You can experience the functions of this mirror cleaning machine through live streaming. While releasing new products at the booth and guiding consumers to purchase in the live broadcast room, Ms. Chen, the on-site staff of Kah, is busy and happy.". According to her introduction, this is the first time the company has used live streaming sales at the Consumer Expo, and the effect is good. Many fans have just placed orders. In recent years, new formats such as live streaming sales have broken through regional spatial barriers through the integration of online and offline channels, allowing consumers to dispel the regret of not being able to attend exhibition venues in person and enjoy global purchases without leaving their homes. This year's Consumer Expo is also promoting "online+offline"

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Xinhua

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