The Beijing Winter Olympics came to a successful conclusion. While more people appreciate the charm of ice and snow sports due to the wonderful competitions in the Winter Olympics, their enthusiasm to participate in ice and snow sports is also rising. The Winter Olympic Games ignite people's enthusiasm for ice and snow sports, and also drive the continuous warming of ice and snow economy. More and more people put on ski clothes, skis and skates to the ice of the snow field... Ice and snow sports have not only added popularity and vitality to all ice and snow fields, but also quietly changed the lives of the surrounding rural residents. The parking lot in the village is full Black eyes, big smiling face, round body... In front of the "snowman cabin" family hotel in Arctic village, Mohe City, Heilongjiang Province, two snowmen imitating the mascots of the Winter Olympic Games are charming, attracting tourists to rush forward for a group photo. "Although the Winter Olympics has ended, there is still an endless stream of tourists coming to the village to 'look for the North' and 'catch up with the cold'." Shi Ruijuan, a villager who runs this home stay, said excitedly that the parking lots of home stay and restaurants are "crowded" and "I didn't expect the Winter Olympic Games to bring fire to villages thousands of miles away!" Arctic village is the northernmost village in China. With the Winter Olympics held this year, the village has added skiing, curling and other winter Olympics related entertainment projects, which has gathered enough popularity for this old scenic spot. Shi Ruijuan introduced that this year, there were more than 300 guest houses and more than 100 restaurants in the village, and almost every family had a booming business. As one of the host cities of the Beijing Winter Olympics, the ice and snow sports in Zhangjiakou, a mountain city outside the Great Wall, have become "hot" with the holding of the Winter Olympics. Guyuan County, Zhangjiakou City, Hebei Province, is located in Bashang area. Relying on the high-quality ecological resources of Kulun Nur Lake, Guyuan County has built a tourist resort and developed ice and snow entertainment projects and winter fishing and viewing projects. "During the Spring Festival, the number of visitors to the farmyard soared every day." Xu Wanming, the home stay operator of Yunshui room in Kulun Nao village, said happily that he can receive more than 160 guests a day at most. He generated more than 300000 yuan last year and will increase a lot this year. There are dozens of households like Xu Wanming who put down fishing nets and opened farmyards around Kulun Nur Lake. The enthusiasm for ice and snow sports raised by the Winter Olympics is not only in the north, but now it has swept the north and south of the river. Meituan data show that during the Spring Festival this year, the online access heat of ice and snow places in Guangdong, Jiangxi, Shanghai, Chongqing, Yunnan and other places increased by more than 100% compared with the same period in 2019. The online access heat of search keywords such as "snow paradise" and "ice and snow Carnival" soared by 642% compared with the same period in 2019. Above the "tuyere", the "cold resources" in many rural areas in China have transformed into a "hot economy", which has added a new starting point for Rural Revitalization. The ski instructor's course is full At more than eight o'clock in the morning, Li Ming, a girl from Shenyang, was still in her sleep and was awakened by a series of wechat message prompts. "Hello coach, we have arrived at the ski resort and are ready for class at any time!" In Shenyang QIPO international ski resort, Li Ming, as a ski coach, can be said to be "difficult to find a lesson" recently. "From 9:00 a.m. to 9:00 p.m., every day of the last two months is full." She said that she had never been so busy as this year since she became a ski instructor in 2016. "If you sleep too much, you will delay the training of the students." She enjoyed the hard work. During the holidays, not only the coaches of various ski resorts are difficult to meet, but also the supply of snow gear is in short supply. The reporter came to Shenyang QIPO International Ski Resort at noon on the rest day and saw that the snowshoes, snowsuits and helmets on the shelves had already been rented out. Wang Wei, general manager of Shenyang QIPO international ski resort, said that this winter, the passenger flow, revenue and profit of their ski resort will increase by at least 30% over last year. Since the opening of the Winter Olympics, the number of ski equipment Kwai Tai ski clothing, ski masks and skiing accessories has increased by more than 105% on a fast track platform. According to the action plan for the development of ice and snow equipment industry (2019-2022), by 2022, the annual sales revenue of China's ice and snow equipment industry is expected to exceed 20 billion yuan, with an average annual growth rate of more than 20%. In Dongxia Town, Datong Hui and Tu Autonomous County, Xining City, Qinghai Province, Tibetan girl Li lamoco is also busy in the Recreational Ski Resort at an altitude of more than 2700 meters. Kangle ski resort, 50km away from Xining City, is the first ski resort operated in Qinghai Province, receiving nearly 100000 tourists every year. Lilamotso, who lives near the Recreational Ski Resort, works around the ski resort in summer and works as a coach in the ski resort in winter. "In a snowy season, my income is 30000 or 40000 yuan, which really makes us feel the significance of ice and snow as well as Jinshan and Yinshan." She said. With the Winter Olympics driving the popularity of ice and snow sports, many villagers close to the ice surface of the snow field became ski coaches, became snow field safety officers, and began to have multiple professional identities. The villagers' schedules are full The snow field is on fire and the villagers are busy. According to Ma Jinyun, head of Qinghai Kangle ski resort, more than 60 surrounding villagers are engaged in catering, snowgear leasing, ski coaches and other work in the ski resort. In the snow season of nearly four months, the ski coaches with the highest salary can earn nearly 70000 yuan. "Every winter, with the influx of foreigners, people in our village change from cat winter to busy winter." Huang Futian, a villager from Zhongsi village, Shenbei New District, Shenyang City, Liaoning Province, attracted tourists to ski by relying on a pot of authentic chicken stewed mushrooms. "Working in the snow farm and helping with farmhouse fun... Villagers in the village are eating 'ice and snow rice', and the Winter Olympics have really changed our lives." The children participating in the skiing winter camp are one of the main tourist sources of local B & B this year. Wu Hui, head of Qingjing B & B in Zhongsi village, said that due to the epidemic, his B & B was in a state of loss in the first two years. "It is the Winter Olympic tropics that have driven our passenger flow to double recently, and the B & B has finally turned loss into profit." After a heavy snow, Kulun Nur Lake in Guyuan County, Hebei Province was wrapped in silver. With the rising sun, a new fishing and hunting culture festival kicked off on the lake. "Fishing head" sun he said excitedly to reporters while closing his fishing net: "the fish in this lake are really big this year, which is a good omen!" Lu cunlin, head of the fishing company of Kulun Nur tourist resort, said that they would re excavate the fishing and hunting culture of Kulun Nur with a history of thousands of years. The surrounding villagers used to be fishermen, but now they all go to work in the scenic spot, or engage in winter fishing performances, or undertake the task of patrolling the lake. "Show tourists the local culture that has been inherited for thousands of years, and the past fishing skills come in handy." Sun he said that everyone can get a stable salary of 3600 yuan from the company every month, and get old-age insurance, so their life is guaranteed. Sun he's two sons also work in the ski resort in the scenic spot. Now, every household in Kulun Nuo village has eaten the "ice and snow rice", and all the land is transferred to the resort to return farmland to grassland according to law, with a total circulation fee of more than 3 million yuan per year. Yang Bin, Secretary of the Party branch of Kulun Nao village, said that the collective income of the whole village will reach 273000 yuan in 2021, and the per capita net income of villagers will exceed 11000 yuan. (Xinhua News Agency)