Four years into the Expo: change and change

2021-11-10

Beautiful "four leaf grass" in the western suburbs of Shanghai. China International Import Expo, the world's first national exhibition with import as the theme, is in its fourth year. Over the past four years, the fair has changed a lot, but some characteristics remain unchanged. Between change and invariance, the four platforms of international procurement, investment promotion, people to people and cultural exchanges and open cooperation play an increasingly prominent role, and the attributes of internationally shared international public goods are clearer. The form is changing and the initial center is unchanged The business exhibitions of enterprises entering the Expo range from the first seven exhibition areas to the fourth six exhibition areas. The national exhibition is held offline and online for the first time. Over the past four years, some dynamic adjustments have taken place in the exhibition area setting and exhibition form of the Expo. Some of these adjustments are made according to the needs of the situation. For example, since the third session, the fair has set up a special area for public health and epidemic prevention in the medical exhibition area to contribute to the global anti epidemic. The 4th China International Fair set up a 7000 square meter special integrated circuit area in the technical equipment exhibition area to show China's determination to deepen global cooperation in the integrated circuit industry. Some are based on policy breakthroughs and institutional innovation. For example, the cultural relics and works of art section was first set up in the service trade exhibition area of the fourth China International Fair, which has become one of the most attractive exhibition areas with the highest appearance value at this International Fair. The birth of this new highlight stems from a policy breakthrough in 2020: according to the relevant notice, each exhibitor can enjoy the relevant tax-free preferential policies for less than 5 pieces of art, collectibles and antiques during the Expo. No matter how the form changes, the original intention of "new era, sharing the future" adhered to by the Expo has never changed. With a small booth of more than 20 square meters, there is no complex digital light and shadow technology, and only one laptop circularly plays the product introduction. Ali, a carpet dealer from Afghanistan, said that as long as he sold a large handmade wool carpet, he could ensure the life of an ordinary family in this war-torn country for nearly a year. "The Chinese market gives hope to the villagers in Afghanistan." Ali's simple words echoed the initial intention of entering the Expo. Statistics show that 90 enterprises from 33 least developed countries chose to participate in the fourth China International Fair. Under the concept of "benefiting the whole world" of the Expo, there is no "forgotten corner" in the world. From a century old store with a long history to a start-up company with a high tide; From the world's top 500 companies with strong strength to small and medium-sized enterprises in the least developed countries... More and more blog entry stories have become a vivid portrayal of the Chinese market as "the world's market, the shared market and everyone's market". The environment is changing and the toughness remains unchanged Over the past year, the uncertainty of the external environment has increased unabated: the changes of the century and the epidemic situation of the century are intertwined, and unilateralism and protectionism are on the rise. In this context, the fourth China International Fair is impressive for its larger scale and higher quality. Why can this be done? In fact, as long as you come to the Expo venues and have a look, you can realize that entering the Expo is one of the most vivid scenes to feel China's economic resilience. Food is the most important thing for the people. Every year, the food and agricultural products exhibition area is the most "fragrant" exhibition area. The Chinese market, with a population of more than 1.4 billion and a middle-income group of more than 400 million, contains the potential for consumption upgrading that no one can miss. A small "fruit plate" can see the toughness of China's consumption. "In the first three sessions of the Expo, we launched some new products one after another, such as Brazilian melon and Philippine avocado, which have become 'hot models' one after another," said Wang Na, brand director of dule China. The "fruit plate" of this year's Expo has been renewed: Cocktail tomatoes with purple skin, coconuts that can be opened with a straw, sweet and rich Belgian red beer pears... China's consumer market is "fragrant". China's economy is full of resilience and China's opportunities can not be missed, which has become the consensus of exhibitors. Many people still remember that at the second China International Fair, exhibitors from Madagascar, one of the least developed countries in the world, hired local villagers to drive cattle carts and transport the island's characteristic agricultural products out of the origin before they came to China. This year, this kind of exhibition story has a new version. "These 21 days are worth it!" said ginas, the representative of France zhiao Convention and Exhibition Group in China and co president of Greater China. In order to participate in this Expo, she completed the "14 + 7" centralized isolation, community health monitoring and corresponding nucleic acid detection in advance. "The Expo is not only an exhibition platform for new products and services, but also an industry and even cross industry exchange event. It is also an 'accelerator' for our development in China. We must not be absent!" ginas said. In this special year, the Expo has injected more certainty and positive energy into the world economy with a very resilient performance. Faces change, expectations remain the same Open a door to welcome guests from all directions. 58 countries and 3 international organizations participated in the fourth China International Fair, and nearly 3000 exhibitors from 127 countries and regions appeared in the enterprise exhibition. In the past four years, old friends came and went, and new friends came in admiration. The "circle of friends" entering the Expo has been expanded again and again, and their faces have always changed, but the expectations revealed by each face have never changed. Ding Yukun, vice president of Jeep brand China, who has participated in the exhibition for four consecutive years, said: "the Chinese market is of great significance to us. In the case of global chip shortage, we should also give priority to ensuring the supply in the Chinese market." New friends are coming. What they like is this "circle of friends". "At this Expo, Ti signed cooperation memoranda with a number of customers in industry, automobile and other fields to expand the 'circle of friends' again." Jiang Han, vice president and President of China of Ti, said that China's high-level opening-up has opened up both domestic and international markets. How to understand China's new development pattern? Entering the Expo is a great window. The scenery of this window must be beautiful, otherwise how can it attract all exhibitors to come again? The front foot enters the Expo to show the exhibits, and the back foot immediately becomes "hot money"; Once the fragrance of wine was hidden in the deep lane, and it was known to the world when entering the Bo; It used to be "new, strange and special". Now it has flown into the homes of ordinary people At this year's Expo, there was an impressive episode: due to too many initial products, the display time of the new product release platform was compressed to 20 minutes, and many business leaders trotted to the stage to demonstrate, racing against time to "show" their style. In the four years since entering the Expo, such stories have happened again and again, reflecting the expectations of merchants from all over the world for China's big market. This expectation has not wavered for four years, and even has become more and more firm. Numbers are changing, sincerity remains the same "Thank Chengdu Chenggao Valve Co., Ltd. for your purchase!" - the Expo is coming to an end, and the transactions have been finalized one after another. Such a banner filled with joy was hung on the booth of an Italian enterprise in the technical equipment exhibition area. "China has always been faithful in its words and resolute in its actions." - China has always been an activist in opening up, and its participation in the Expo is the best witness. $700 million! On the morning of the 5th, the first order of the Shanghai Trading Group was "born" within one hour of the opening of the enterprise exhibition of the Expo. Then on the 6th, Henan Province sold 49 billion yuan of "big orders", and "buyer groups" such as Guangxi, Zhejiang and Anhui followed up one after another The intended turnover of the first session of the fair was US $57.83 billion, the second session was US $71.13 billion and the third session was US $72.62 billion. At each Expo, the transaction figures are changing. What remains unchanged is the buyers' sincerity and the warm embrace of the Chinese market. The relevant person in charge of Ningxia Department of Commerce said that the epidemic has not stopped the pace of Ningxia trading group. We can't be absent in front of such a good platform as the Expo. "This time we brought qualified enterprises from Shizuishan, Guyuan and other places to the Expo for negotiation." As of the afternoon of August 8, Shanghai Bailian Group had signed 33 projects, with a total signed amount of 1.157 billion yuan, and the amount of intended procurement increased by more than 10% year-on-year compared with last year. Thanks to this sincerity, more and more exhibitors entering the Expo choose to "greet" Chinese consumers with Chinese elements: The world's first LEGO Wukong little Xia new suit is inspired by oriental classical dance. Amore Pacific is the world's first anti stripping series of shampoo products. The Dendrobium candidum and ginseng in the formula make Chinese consumers feel very friendly. "Let the open spring breeze warm the world!" - in such a special year, hold a high-level entry Expo to make the world better understand the development logic of "if the world is good, China can be good; if China is good, the world can be better". (outlook new era)

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Xinhua

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