Fake quotes from real celebrities, alert to the "positive energy" in "toxic chicken soup"

2024-04-09

In the era of "everyone media", various types of information are widely disseminated due to their fast updates and easy access. I don't know when it started, but a large number of spliced screenshots of various celebrity speeches have been circulating online. In the past, there were popular figures such as Jack Ma, Kazuo Inamori, Musk, Luo Xiang, Yu Hua, Dong Yuhui, and even characters from movies and TV shows such as Empresses in the Palace and Zhibu. It seems that as long as a character has some fame, they can add quotes and mass produce "celebrity quotes". The patterns presented in these screenshots are very similar, often below a character's image, with multiple lines of text on the code, outputting life philosophy or service philosophy, teaching young people how to become strong, how to better establish themselves in society, how to correctly deal with the ups and downs of life, and so on. These quotes may seem enlightening at first glance, but they cannot withstand careful scrutiny and only leave little impression. In addition, simple verification will also reveal that many screenshots are collaged from marketing accounts, which are their means of selling "chicken soup" and tools for monetizing traffic. There are only three reasons for this: firstly, having celebrity endorsements can easily attract attention. An ordinary piece of text, with the addition of celebrities, seems to have a halo, and with the addition of the plot and screen filters, it is easy to make people feel tall and meaningful. The second is to feed with "chicken soup", which generates simple content. The formation of fragmented "chicken soup" text, as long as one can use technical means such as dialogue splicing software, can be achieved in minutes for mass production, and the lines look reasonable. The third is integrated presentation, which makes reading convenient and fast. All the information is presented in one image, making it clear to readers at a glance. Some can also be accompanied by music and made into short videos, which are more eye-catching and impactful. Mass production of screenshots of celebrity quotes has become a new "traffic password" for some marketing accounts, claiming to achieve a win-win situation of "celebrities increasing popularity, netizens gaining positive energy, and bloggers gaining fans", but in reality, it is not. The authenticity of these so-called celebrity quotes is questionable, and the validity of the chicken soup content also needs to be debated. On the one hand, the purpose of generating these pictures is not pure. Some of them are fabricated, which runs counter to the original intention of establishing a "trustworthy Internet" in China. In addition, many P-chart authors also imitate the tone of celebrities, further confusing truth and falsehood. A large amount of AI generated copy is flooding social media, greatly reducing the efficiency of ordinary people in obtaining useful information. On the other hand, it is difficult to determine whether the textual information conveyed by images is actually positive energy. The production cost of quotations is low, and anyone can mass produce them. By randomly selecting an interview and using different lines, theoretically countless pieces can be produced. It cannot be guaranteed that there will be people who distort black and white and promote incorrect values through celebrity gimmicks. At its root, it is just the marketing accounts' trick of changing soup without changing medicine to attract traffic. What netizens hope to gain from words is a genuine and resonant "spiritual massage" that resonates with the current state of mind, rather than a few "beautiful words" that are not painful or itchy, wasting time and online resources. This also inspires us to maintain independent thinking ability and be good at distinguishing right from wrong when surfing the internet, as well as to work together

Edit:Liangyongqing    Responsible editor:Liyi

Source:NanFang+

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