Film and television creation should shift from valuing appearance to delving deeper into value

2024-04-03

Recently, a group of micro dramas starring high beauty actors have become popular on the internet, receiving high click through rates and box office revenue. However, due to the illogical plot, paranoid character traits, and shallow ideological connotations, they have been criticized by the audience. This phenomenon has attracted industry attention to the topic of beauty. In fact, the discussion about appearance in the film and television industry has a long history. This is because as an audio-visual art, film and television are mainly created and presented to the audience through intuitive and perceptible visual narratives. As the saying goes, "Everyone has a heart for beauty.". From the perspective of appearance, it is understandable to consider creativity. But if one blindly values appearance and regards "beauty in a prosperous era" as a "hard condition" to ensure the popularity of the work, and even hinders character shaping and plot setting in order to maintain, enhance, and highlight appearance, affecting the artistic quality and ideological connotation of the work, it is a case of putting the cart before the horse. In current film and television creation, there is a situation where, at the level of directors, screenwriters, and other main creators, some people use appearance as the first criterion to consider when choosing actors, rather than whether it meets the characteristics of the character. As a result, casting became a "beauty pageant", with some artists with superficial but poor acting skills obtaining important roles, while those with less outstanding appearance may become supporting roles, and even fall into an awkward situation of having no scenes to shoot. Some people directly associate external beauty and ugliness with inner goodness and evil, as well as life success or failure. All leaders, successful individuals, and other characters are portrayed as handsome and beautiful. Some creators, in order to highlight the appearance and appearance of actors, also need to adjust the character image based on the appearance of the main actors, change the plot setting or scene design, and use techniques such as close-up shots, filters, or retouching in on-site shooting and post production to present beautiful and romantic scenes and flawless appearances, resulting in a plot that is too false, severely distorted, lacking vitality and authenticity. Influenced by this culture, some actors tend to consider whether they can showcase their beautiful appearance when selecting roles. Some roles that require natural or even ugly appearances are not accepted, fearing that it will ruin their "face". Some people overly rely on makeup, clothing, beauty and other decorative methods, and use the same makeup style no matter what role they play. Even if the character experiences life and death crises such as kidnapping, escape, and difficult childbirth, they can achieve a hairstyle with neat lines, spotless clothes, meticulous makeup, and no flaws on their face. Some people have excessive plastic surgery, resulting in stiff faces and a lack of emotion and hierarchy in their performances, leading to flat and lifeless characters. The high demand for high aesthetics in film and television creation is also related to the lack of innovation in current idol, costume, fantasy and other genre works, which are trapped in a routine and flat pattern. Some practitioners do not focus on the quality of their works and only seek to enhance their external attractiveness through appearance. They even use high appearance as a gimmick to attract attention, create topics, interact, and attract traffic. Through various marketing methods, their works can form a certain level of popularity in the short term and achieve high returns. In this way, works that have successfully increased attention through their high appearance have emerged, leading many people to form misconceptions and directly equate high appearance with high market returns and even high artistic quality. To measure the success of film and television creation, the intrinsic value of a work is more important, and intrinsic value is the evaluation of the level of film and television creation

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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