The "Flower Appreciation Economy" drives a spring wave in the cultural and tourism market

2024-03-29

On Chang'an Street, magnolias are graceful and colorful, lilacs from a millennium old temple are on display, cherry blossoms on the banks of Donghu Lake are as bright as clouds, and yellow flowers and bell trees in Nanning, Guangxi are blooming freely... The spring breeze blows, and flowers all over the country are flourishing. People are flocking to parks and suburban areas for outings and flower viewing, sparking a spring tourism boom and injecting vibrant energy into urban and rural consumption. In March, Wuhan had a bright spring scenery, with over 500000 cherry blossom trees rendering the two banks of the Yangtze River into a pink flower sea. In Wuhan East Lake Cherry Garden, tourists stroll along the lake bank and the air plank road, immersing themselves in the smoke like cherry blossom world. Carved Paper Cuttings, hundred flower operas, "Skirt Banquet" and other marching performances are too numerous. Hubei has launched the "Spring Cherry Blossom Appreciation" brand activity for three consecutive years, creating the image of a flower viewing tourist destination. At the beginning of this year's flowering season, Hubei distributed 2 million cultural and tourism vouchers to tourists nationwide, and led 17 cities and prefectures in the province to carry out more than 220 activities. Wuhan City has launched the "Ten Key Spring Tour Routes in Wuhan" and organized four "Romantic Wuhan" series of cultural and tourism activities, including flower appreciation, Chinese style, art and culture, and outings. Spring flowers are delicate and charming, nestled among ancient trees and buildings, creating a splendid and colorful scenery of Beijing in spring. In Yuyuantan Park in Beijing, there are over 40 varieties of nearly 3000 cherry blossoms, which can last for a month due to their different varieties. "I have been taking photos of cherry blossoms for over 20 years and come here every year," said Zhao Luxi, a 76 year old Beijing resident, holding a camera and capturing the beautiful scenery before him. He told reporters that he spends all year chasing flowers in major parks in Beijing, which is not only a physical exercise but also a spiritual relaxation. In the Wind Chime Valley of Qingxiu Mountain Scenic Area in Nanning City, Guangxi Province, there is a constant stream of tourists admiring flowers and taking photos, surrounded by lush pearls and clouds. "The compatibility between flowers and Hanfu is relatively high," said Pan Xu, the event planning manager of Guangxi Wu'ai Traditional Culture Communication Co., Ltd., which operates Hanfu related commercial activities. The company's theme activities such as "Flower Appreciation Season" and "Flower Festival" undertaken in March have achieved good results. Since March, the popularity of flower viewing tours in many places has been on the rise, with integrated formats such as "flower viewing+camping", "flower viewing+markets", and "flower viewing+sports" continuing to heat up. According to data from tourism platforms, the search popularity for "flower viewing" has increased by 330% month on month in the past week, and the daily pre order volume of flower viewing scenic spots has increased by nearly 50% year-on-year; The search volume for popular products such as spring and travel outfits has significantly increased, and camping equipment sales are booming; The number of travel photography orders on many popular platforms has increased. In the spring of rural revitalization through the integration of agriculture, culture, and tourism, over 700 yellow flowered Suzuki trees are blooming in Yinglie Village, Ningwu Town, Wuming District, Nanning City, Guangxi. They are like bright golden patches, splashing on the layers of lush karst mountains and waters. "In recent years, Huanghua Fengling wood has become a popular internet celebrity for 'swiping the screen'. I specially wore Hanfu to check in, and the photos received likes from my friends," said Liang Fang, a resident of Nanning. According to Lu Meixiang, Secretary of the Party Branch of Yinglie Village, three years ago, the village introduced a nursery planting company and rented land from villagers for the cultivation of seedlings of Huanghuafeng Suzuki. Now, this forest has begun to take shape. "The roads to the village have been repaired and the transportation is convenient. The surrounding citizens like to drive to admire flowers, which has driven the development of tourism in the village."

Edit:Liangyongqing    Responsible editor:Liyi

Source:China youth Daily

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