The opening ceremony of the 5th World Media Summit (Yunnan Branch) and the 2nd Elephant International Communication Forum was held in Kunming, Yunnan on the morning of the 5th. Yunnan Provincial Party Secretary Wang Ning stated in his speech that Yunnan has a superior location, beautiful mountains and rivers, splendid culture, and abundant resources. Entering a new era, more and more international media are entering Yunnan and promoting it, bringing Yunnan closer to the world. Yunnan is a window for understanding trustworthy, lovely, and respectable China. We sincerely welcome media friends from all countries to take this summit opportunity to delve into the "life of Yunnan" and discover more exciting stories. Lv Yansong, the chief editor of Xinhua News Agency, said in his keynote speech that Xinhua News Agency fully reflects the achievements and experience of Chinese path to modernization, tells a good story about China's development and progress in the new era, and extensively reports on the practical exploration of countries around the world to promote modernization. We are willing to work with media from various countries to further enhance understanding, strengthen cooperation, and jointly promote the modernization process of human society. UN Development System Coordinator in China, Chang Qide, delivered a video speech today. Today, Dmitry Kishelev, President of the Russian Media Group, Kiril Walchev, President of the Bulgarian News Agency, Mohammad Asram Khan, Editor in Chief of the Pakistan Internet News Agency, Bekdur Amansaryev, President of the Turkmenistan Oriental News Agency, Jose Meszida, President of the Spanish newspaper "Financial World", and Xiwansai Sipankam, Vice President of the Laos Batliao News Agency, delivered speeches. All parties expressed that the media bears an important responsibility in promoting cultural exchange and mutual learning, and promoting the common realization of modernization in human society. We are willing to take the opportunity of the summit to enter Yunnan to deeply experience the Chinese path to modernization practice of the harmonious coexistence of man and nature, and promote people from all over the world to know each other. At the opening ceremony, the Kunming Initiative of the 5th World Media Summit was adopted, and a themed activity titled "There is a Life in Yunnan" was launched. Xinhua News Agency released the international communication buzzwords for Yunnan from 2022 to 2023. During the summit, participants will also discuss new opportunities for media cooperation along the "the Belt and Road", urban brand communication, international cultural exchanges, corporate international image communication and other topics, and visit and exchange in Yunnan. The 5th World Media Summit (Yunnan Branch) was jointly hosted by Xinhua News Agency and the Yunnan Provincial Government, and was held from December 4th to 8th. More than 300 representatives from over 80 media outlets, international organizations, and other institutions from nearly 30 countries and regions around the world attended. (Lai Xin She)