Guangzhou Fair and Guangzhou: Holding an Exhibition, Revitalizing a City

2023-10-27

In October, Guangzhou was "very busy". The holding of the 134th China Import and Export Fair (hereinafter referred to as the "Canton Fair") has once again brought global merchants to Guangzhou. Both inside and outside the venues of the Canton Fair are bustling with people, and goods are rotating like a wheel, making it very lively. After 67 years of ups and downs, the popularity of "China's First Exhibition" remains undiminished. As the "host" of the Canton Fair, the integration and mutual promotion between Guangzhou and the Fair have also achieved a beautiful story of coexistence and prosperity between the city and the exhibition. The Canton Fair has always been regarded as a demonstration and benchmark for the national exhibition industry, playing an incubation, demonstration, and leading role in the development of the national and Guangzhou exhibition industry; The strong attraction of the Canton Fair has also injected huge traffic into Guangzhou's efforts to become an international consumer center city and a global exhibition capital. Hold an exhibition and build a city. Exhibition is not only an indispensable and important link in the industrial and supply chains, but also an important bridge for interpersonal communication. Nowadays, the significance of hosting the Canton Fair for Guangzhou has already surpassed the initial functions of economic and trade cooperation and product display. The close linkage and mutual achievements between exhibitions and cities inject popularity and business atmosphere into high-quality economic development. Using the "traffic password" well and leveraging the consumer market to participate in the 134th Canton Fair, Russian purchaser Dragan Margaret arrived in Guangzhou early. In addition to "cleaning up" at the Canton Fair, she also has other "tasks". I am planning to visit the production line in a nearby city again, and I also want to visit the landmark attractions in Guangzhou. I can feel the city's appearance and supporting services are very good, and if there is a chance, I would like to take my family to play together. "In China for 12 days, Dragan Margaret has already arranged her itinerary fully. The first offline exhibition of the 134th Canton Fair, which ended on October 19th, attracted over 100000 overseas buyers from 210 countries and regions worldwide, with a significant increase in attendance compared to the same period of the 133rd Fair. The Canton Fair, where thousands of merchants gather, has brought huge traffic and business opportunities to Guangzhou. The food, clothing, housing, and transportation of exhibitors and buyers in Guangzhou will become a strong force driving the catering and accommodation, consumer entertainment, and commodity circulation service industries. According to data from Meituan and Dianping, as of October 12th, the accommodation booking volume during the Canton Fair (October 15-November 4th) has increased by 350% compared to the same period last year. Among them, there was a significant booking peak on September 27th. In terms of customer source, the Canton Fair has attracted global visitors. In China, apart from the customer base in the Guangdong Hong Kong Macao Greater Bay Area, guests from Jinhua, Ningbo, Shanghai, Beijing, Taizhou and other places have the highest hotel booking popularity. The person in charge of Lingnan Holdings stated that the occupancy rate of the first phase of the Guangzhou Garden Hotel, China Hotel, Dongfang Hotel, Liuhua Hotel and other hotels at the Canton Fair has surpassed the same period in 2019. Some hotels continue to be fully booked, with foreign merchants accounting for over 70%. The peak season of "both quantity and price" hotels will continue throughout the Canton Fair. The Canton Fair is an important platform for stimulating consumption, "said Luo Zheng, Deputy Director of the Guangzhou Municipal Bureau of Commerce. According to research by relevant experts, the coefficient of attraction of the Canton Fair to the Guangzhou economy is about 1:13.6, which is much higher than the 1:9 ratio of general exhibitions. The 133rd edition held in the first half of this year

Edit:Hu Sen Ming    Responsible editor:Li Xi

Source:GD TODAY

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