Fujian Health Commission issues a document to enhance citizens' level of traditional Chinese medicine health culture literacy

2023-08-24

Recently, the Fujian Provincial Health Commission issued the "Guiding Opinions on Further Improving the Cultural Literacy Level of Traditional Chinese Medicine Health among Citizens in the Province", which clarifies that by implementing the action of improving the cultural literacy level of traditional Chinese medicine health, the public's comprehensive mastery of traditional Chinese medicine concepts and knowledge, healthy lifestyles of traditional Chinese medicine, and suitable technologies for traditional Chinese medicine families will be improved, as well as the ability to use these knowledge methods to maintain and promote health and improve cultural literacy, By the end of the 14th Five Year Plan, the level of traditional Chinese medicine health cultural literacy among citizens in the province has increased to around 25%. The Guiding Opinions clarify that focusing on key areas, continuously increasing policy preferences and funding investment in rural areas, and continuously narrowing the regional gap in traditional Chinese medicine health and cultural literacy; Grasp key groups, provide classification guidance, establish a multi-level and diversified system for disseminating knowledge of traditional Chinese medicine health culture, and promote the overall improvement of traditional Chinese medicine health culture literacy; Optimize the dissemination content, launch a batch of standardized and suitable popular science works, and strive to promote the healthy culture of traditional Chinese medicine from knowledge to practice; Strengthen advantageous channels, fully leverage the communication advantages of mass media, especially emerging media, innovate promotion methods and forms, and gradually achieve the normalization of traditional Chinese medicine health culture dissemination and knowledge popularization. The Guiding Opinions propose five main tasks. One is to promote the concept of traditional Chinese medicine, deeply explore the historical and cultural roots of traditional Chinese medicine, continuously promote the inheritance, innovation, and development of traditional Chinese medicine, and transform it into a deep identification and internal confidence in traditional Chinese medicine culture. Vigorously promote the core values of traditional Chinese medicine culture, and through mainstream media, authoritative platforms, and traditional Chinese medicine culture disseminators, enable traditional Chinese medicine to "speak clearly, speak clearly, and understand", enhancing the general public's sense of identification and trust in traditional Chinese medicine. The second is to advocate for a healthy life of traditional Chinese medicine, adhere to the principle of facing life, guide the general public to master the skills of traditional Chinese medicine in daily life, understand the positive feedback that traditional Chinese medicine brings to the body, integrate traditional Chinese medicine into diet, daily routine, and create a healthier life and higher quality of life. The third is to innovate the forms and actions of traditional Chinese medicine culture education, build a diversified, collaborative, and normalized promotion method, form a "government driven, departmental supply, battlefield alliance, platform sharing, brand leadership, grassroots participation" traditional Chinese medicine culture education promotion model, and strengthen various forms of theme dissemination activities such as online and offline monograph guidance, special lectures, reading essays, reading sharing, skill competitions, and classic recitation. Adhere to the combination of traditional communication methods and modern information technology, and use modern forms of expression and communication methods that are popular and easily accepted by the masses, as well as practical paths with extensive participation, to popularize traditional Chinese medicine culture and knowledge of traditional Chinese medicine health care. The fourth is to enhance the ability to understand traditional Chinese medicine information, produce and provide comprehensive and multi-dimensional content on traditional Chinese medicine health knowledge, such as "old", "medium", "small", "specialized", "refined", and "extensive", and produce more beautiful, easy to remember, and practical promotional materials on traditional Chinese medicine health culture knowledge, aiming to enhance the ability of elderly people to obtain, process, and apply information, and promote the improvement of the public's understanding of traditional Chinese medicine information. The fifth is to promote the action of promoting the appropriate technology of traditional Chinese medicine, effectively carry out the training and promotion of appropriate technology of traditional Chinese medicine, and ensure that 100% of community health service centers and township health centers can follow the technology of traditional Chinese medicine

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