AI empowering smart PC is expected to open up new space for personal computer growth

2023-08-24

As the start of school approaches, laptops, tablets, and others are experiencing a small wave of sales. The reporter learned that since the beginning of this year, the personal computer (PC) market has shown signs of gradual recovery, and with the development of generative artificial intelligence, domestic and foreign manufacturers have made efforts in the direction of artificial intelligence (AI) to accelerate the layout of smart PCs. Industry insiders believe that with the continuous maturity and accelerated application of AI technology, smart PCs are expected to open up new space for industry growth. The market is showing signs of recovery. Recently, reporters visited the digital market and found that as the start of school approaches, sales of products such as laptops, tablets, and learning machines are heating up. In the past week or so, there has been a significant increase in customer flow inside the store, many of whom are students, and sales have increased significantly compared to before. "A staff member of an offline authorized experience store for a technology brand in Beijing told the Economic Reference Daily. After nearly two years of market decline, the global PC market has shown signs of gradual recovery this year. According to data from market research firm Gartner, global PC shipments totaled 59.7 million units in the second quarter of this year, a year-on-year decrease of 16.6%. However, in the previous two consecutive quarters, the year-on-year decrease exceeded 30%, indicating preliminary signs of stabilization. From the perspective of manufacturers, according to Gartner data, Lenovo's shipment volume in the second quarter decreased by 20.8% year-on-year, but achieved a month on month growth; HP's shipment volume in the second quarter only decreased by 0.9% year-on-year, while its laptop shipment volume showed moderate growth; Apple's shipment volume in the second quarter slightly decreased year-on-year. From a breakdown perspective, TrendForce's report shows that global laptop shipments in the second quarter of this year were 40.45 million units, with a year-on-year decrease of 11.6% but a month on month increase of 15.7%, ending six consecutive quarters of month on month decline. The PC market has experienced multiple quarters of continuous contraction before, which is related to the overall economic environment and also constrained by the characteristics of high PC consumption and long replacement cycles. "Wu Qi, a senior researcher at Pangu Think Tank, told Economic Reference Daily that the pressure on enterprises to destock is gradually easing, and the industry is expected to usher in a turning point of recovery. The market demand is gradually recovering, and the PC market is entering a new stage of development. "Zhu Keli, executive director of the China Information Association and founding director of the National Research Institute of New Economy, told Economic Reference Daily that technological innovation has improved the performance of PC products and enriched their product forms. At the same time, there is a high demand for PC products in fields such as education, business, and gaming, which also provides certain support for the development of the PC market. It is worth noting that with the rapid development of AI, 5G, big data, and other technologies, smart PCs have become a new trend in the industry. Many companies have developed AI engine PCs or artificial intelligence PC products as important strategic directions. Recently, Lenovo has launched multiple AI engine PCs and stated that "AMD has opened up an AI driven world of enhanced features for advanced collaboration on ThinkPad mobile workstations. Artificial intelligence is a major trend. Generative artificial intelligence is a catalyst and accelerator that will promote the popularization of artificial intelligence. We cannot give up this opportunity. "Yang Yuanqing, Chairman and CEO of Lenovo Group, stated

Edit:XiaoWanNing    Responsible editor:YingLing

Source:Economic Information Daily

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