Some countries eagerly await the arrival of Chinese tourists - injecting more vitality into the global tourism industry development

2023-08-08

At Kuala Lumpur International Airport in Malaysia, staff welcome Chinese tourists. The Malaysian Tourism Bureau provided a picture of Chinese tourists wearing a welcome wreath at Wolalai International Airport in Bali, Indonesia. Xinhua News Agency reporter Xu Qin took a photo of the Brazilian Rio tourism police attending a Chinese language training class. Our reporter Chen Yiming takes a photo of a passenger walking past an advertising poster written in Chinese at Athens International Airport in Greece. Our reporter Xie Yahong took a photo of tourists reading signs with Chinese explanations at the popular Colosseum in Rome, Italy. Since the beginning of this year, China's outbound tourism has orderly recovered and rapidly rebounded, as reported by our reporter Xie Yahong. With the arrival of the summer tourism peak season, many countries are full of expectations for Chinese tourists and attract them through various means. Some national tourism service department heads or practitioners have stated that China is one of the most important sources of tourists in the world, and the arrival of Chinese tourists will further boost confidence in economic recovery and inject more vitality into the global tourism industry development. Malaysia - Carry out promotional activities to improve service levels. Our reporter Zhang Jinruo, Kuala Lumpur International Airport is the first stop for most international tourists to start traveling in Malaysia. Chinese directional signs can be seen everywhere in the terminal building, and Chinese prompts are occasionally heard in the broadcast. Many enthusiastic airport staff can also provide guidance for tourists in Chinese. Malaysia's Minister of Tourism, Arts and Culture, Zhang Qingxin, introduced that the Malaysian tourism department has stationed staff who can provide Chinese language services at all local international airports, hoping to provide convenience for Chinese tourists entering Malaysia. In 2019, Chinese tourists visited Malaysia more than 3 million times, accounting for nearly 12% of the total number of international tourists in Malaysia and generating 17.8% of Malaysia's tourism revenue. Since the resumption of Chinese team tourism to Malaysia in February this year, the number of Chinese tourists to Malaysia has once again experienced a significant increase. Malaysia is currently among the top destinations for outbound tourism in China. As of June, there were about 200 flights between Chinese Mainland and Malaysia every week. At present, Malaysia is actively promoting the "2025 Malaysia Tourism Year", committed to achieving the goal of receiving 23.5 million international tourists and generating 76.8 billion Ringgit (approximately 1.5 RMB per Ringgit) in tourism revenue by 2025. Malaysian Ambassador to China Nusilvan stated that Chinese tourists are very important for the development of Malaysia's tourism industry. Mano Haran, Senior Director of the International Marketing Department of the Malaysian Tourism Administration, also stated that China is an important tourist source market for Malaysia. "We are pleased to become one of the first destination countries for China's pilot resumption of outbound team tours!" The Malaysian Tourism Administration report shows that it is expected that 16.1 million international tourists will visit Malaysia this year, with the number of Chinese tourists exceeding 5 million. The Ministry of Tourism, Arts and Culture of Malaysia and the Malaysian Tourism Authority have collaborated with 68 relevant institutions this year to carry out marketing roadshows in multiple cities in China, covering cities such as Beijing, Shanghai, Chongqing, Guangzhou, and Xiamen. The Malaysian Tourism Authority also actively organizes offline business fairs, leisure tourism, and themed tourism

Edit:Luo yu    Responsible editor:Wang er dong

Source:people.cn

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