Optimize policies and institutional mechanisms to promote cultural and tourism consumption (investigation and research to gather consensus) - The Central Committee of the Democratic League of China conducted a key investigation and research on Hunan and Z

2023-07-17

The report of the 20th National Congress of the Communist Party of China proposes to focus on expanding domestic demand, enhancing the fundamental role of consumption in economic development, and the key role of investment in optimizing supply structure. How to optimize policies and institutional mechanisms, deepen the supply side structural reform of cultural and tourism, and effectively promote the recovery and expansion of consumption? Entrusted by the Central Committee of the Communist Party of China, the Central Research Group of the NLD led by Ding Zhongli, Chairman of the NLD Central Committee, and Wang Guangqian, Executive Vice Chairman of the NLD Central Committee, carried out investigation and research in Hunan, Zhejiang and other places. In depth field research and analysis of cultural and tourism industry, Hunan Yuhua Intangible cultural heritage Museum, located in Changsha, Hunan, integrates intangible cultural heritage product sales area, intangible cultural heritage stage performance area and intangible cultural heritage manual experience area, gathers more than 300 representative intangible cultural heritage projects from across the country, and attracts more than 200 inheritors to stay in the museum, which is a new exploration of the integration of "intangible cultural heritage+cultural tourism". When visiting Hunan Yuhua Intangible cultural heritage Museum, the research team learned in detail - "How many visitors are received every year, The integration effect of "cultural tourism+education" has been achieved. In the eighth bay of Liuyang River, the former "village in the city" has developed into a cultural innovation highland - Malanshan Video Cultural Innovation Industrial Park. In the industrial park, the research team gained a detailed understanding of the park's support for enterprises to launch high-quality videos, use high-tech video technology to repair red classic films, and introduce multiple top enterprises. Entering the Huayin Ecological Park located in Qingting Village, Jiangyu Town, Yuhu District, Xiangtan, Hunan Province, the research team saw that ecological agriculture, rural tourism, outward bound training, farming experience, and green catering have played an active role in solving the problem of employment nearby and increasing agricultural output. During their stay in Hunan, the Central Research Group of the NLD also went to Hunan Museum, Taiping Old Street, Kaihui, Yuelu Academy and other places to carry out relevant research, to learn about the experience, achievements and development of cultural and tourism industry operators. During their stay in Zhejiang, the research team came to Huzhou the Taihu Lake Lake Dragon Dream Paradise and Nanxun Ancient Town to carry out research and held a forum for entrepreneurs in the cultural and tourism industry; Go to Hangzhou Xianghu World Tourism Alliance Headquarters, Deoksugung Site, Liangzhu Ancient City Site for research, to understand the type and development trend of cultural tourism, tourism and cultural integration. Adhere to problem orientation and sort out the list of issues. "We would like to ask everyone to talk more about problems and pain points." "How to optimize policies and institutional mechanisms, and deepen the supply side structural reform of cultural and tourism." The research team adheres to problem orientation and identifies weak points, blockages, and integration points that need to be focused on through sorting out the list of issues related to policies and institutional mechanisms, in order to improve the pertinence of the research topic. The research team learned that Hunan's cultural and tourism industry has shown a trend of "stable development, high growth, and accelerated recovery" this year. In the first quarter, it received about 110 million domestic and foreign tourists and achieved a tourism revenue of about 160 billion yuan. At the same time, Zhejiang and Hunan still face some difficulties in further promoting cultural and tourism consumption. There are still many problems with cultural and tourism consumption on the demand side, supply side, and policy environment

Edit:Luo yu    Responsible editor:Wang er dong

Source:people.cn

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