Digital technology empowers China's fashion industry to broaden the new track of the metaverse

2023-05-15

What kind of experience is it to "wear" the metaverse on one's body? The first metaverse clothing design show and the first "Compute Cube" metaverse fashion industry summit forum in Wuhan, China opened on the evening of the 14th. Industry experts, well-known enterprises, and university representatives from both domestic and foreign countries warmly discussed the new track of the metaverse fashion industry. On the runway, each piece of clothing is digitally patterned and designed through technologies such as computing power engines and 3D modeling, blending reality with reality, showcasing the imaginative imagination of "mountain and sea monsters" to "alien travelers". Yang Jian, Executive Chairman of the China Fashion Designers Association, stated that the metaverse will bring rich application scenarios and diverse industrial ecology to the fashion industry, promoting the emergence of new products, new formats, new models, and new consumption. With technological iteration and deep integration of design and technology, fashion designers are constantly innovating in the metaverse field, from digital twins to digital natives. According to Cha Qian, Chairman of Wuhan Zeta Cloud Technology Co., Ltd., a member of the Wuhan Metaverse Industry Alliance Enterprise, the production of a ready-made garment requires a significant amount of labor and fabric costs in accordance with traditional clothing industry processes. The metaverse subverts traditional clothing design and plate making models, breaking through the clothing industry chain, saving China tens of thousands of tons of fabric waste, reducing fabric printing and dyeing, and environmental pollution. As the world's largest clothing production base, China has a strong flexible supply chain that enables customization of everyone's clothing in the metaverse, "said Cha Qian. Zheng Da, dean of the School of Fine Arts of Central China Normal University, said that the meta universe craze has spread to the field of consumer goods. China's fashion industry has also accelerated its Digital transformation. Many well-known clothing and beauty brands have "stepped" into the meta universe, setting off a new trend. The metaverse not only provides designers with broader creative space, but also meets the personalized needs of consumers. The reporter found through analysis that currently, Beijing, Shanghai, Wuhan and other places are intensifying their layout of the metaverse industry track, and intensively introducing relevant policies and planning documents. (New News Agency)

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