Folding screen becomes a new growth point of smart phone market

2023-02-01

According to the data of research institute IDC, in the fourth quarter of 2022, China's single-quarter shipments of folding screen smartphones reached a new high, with more than 1.1 million units shipped. In 2022, the annual shipment volume was nearly 3.3 million units, with a year-on-year increase of 118%, higher than expected. According to the data, in 2022, the share of folding screen smartphones in China's smartphone market will rise from 0.5% in 2021 to 1.2%. Although the folding screen smartphone is still a niche product form, in 2022, the head Android manufacturers released all relevant products, forming a dual flagship product strategy of "flat panel+folding screen". Many manufacturers have realized the product layout of "horizontal fold+vertical fold" double-fold screen. Compared with the horizontal fold smartphone, the vertical fold smartphone is convenient to carry, especially favored by female users, and the price is relatively cheap. The operating system and APP are also the same as the vertical fold smartphone, without additional adaptation, so the user acceptance is higher. In 2022, the vertical fold smartphone has accounted for 42.3% of the folding screen market. At present, the folding screen smart phone has become the product of focus and long-term layout of various head manufacturers, and the market attention of the folding screen smart phone has also been high. From the perspective of enterprise performance, throughout 2022, Huawei firmly occupied the first position in the domestic folding screen market, with a market share of 47.4%, with obvious advantages; Samsung ranked second, accounting for 16.5% of the market share; With the stable performance of Find N series throughout the year, OPPO gained 13.8% of the market share, ranking third; The first folding screen product X Fold+series helped Vivo to stay at the fourth place in the folding screen market, with a market share of 7.7%; Glory and Xiaomi ranked fifth and sixth respectively; Lenovo's vertical Razr series ranks seventh in market share. (Outlook New Era)

Edit:sishi    Responsible editor:xingyong

Source:https://paper.cnii.com.cn

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