At the Huawei mobile phone store in Joy City, Shenyang Middle Street, customers are purchasing mobile phones. Although the overall performance of the smart phone market is sluggish, the folding screen mobile phone has become a new growth point in the current smart phone market after years of sedimentation and market brewing, and has achieved a countertrend growth under the collective efforts of major mainstream mobile phone manufacturers. According to the data of Zhongcheng Think Tank, a market research institution, the expected shipment volume of China's folding screen mobile phones in 2022 is 2.8 million, up 159% year on year. It is expected that in 2023, with the accelerated maturity of the industry chain and the continuous innovation of key technologies such as OLED film packaging, hinge design, etc., the folding screen mobile phone market will still maintain a high-speed growth trend. Stimulating user demand At present, the global smartphone market has entered the stage of stock development. In addition to the fluctuating global epidemic, the pressure on economic growth, the lack of consumer power and other reasons, the average replacement cycle of users is also lengthening. The data shows that the average replacement cycle of China's smartphone users has been extended from 22 months a year ago to 31 months now, and the smartphone industry lacks growth momentum. According to the data of China Academy of Information and Communications, from January to October 2022, the total number of mobile phones shipped in the domestic market totaled 220 million, down 21.9% year on year. However, during the same period, the folding screen mobile phone market showed a trend of ultra-rapid development. According to the data of IDC, the market research agency, the domestic mobile phone shipments of folding screen exceeded 1 million units in the third quarter of 2022, with a year-on-year increase of about 246%, setting the largest quarterly shipments in history. Why can the folding screen mobile phone market grow against the trend? Wang Liping, a senior analyst at Zhongcheng Think Tank, believes that from the perspective of the product itself, the folding screen mobile phone, as a combination of smart phones and tablet computers, has expanded the user's use of large-screen display and stimulated the user's demand for replacement. The screen size of the straight smart phone is close to the limit, while the folding screen mobile phone breaks the tradition, and the dynamic, efficient and portable interactive interface solves the restriction problem caused by the scene change. At the same time, the appearance upgrade creates a differentiated form. The sense of technology and high-end is an important factor for potential buyers to pay attention to folding screen mobile phones. On the one hand, mobile phone manufacturers have made collective efforts to significantly increase the number of mobile phones with folding screens. According to Wang Haoyue, a senior analyst at the Digital Economy Industry Research Center of CCID Consulting, the mainstream mobile phone manufacturers at home and abroad, except Apple, have entered the folding screen mobile phone circuit. The number of folding screen mobile phones released in 2022 has reached 11, and the new models released intensively provide consumers with more yuan of choices, and continue to drive the sales of folding screen mobile phones to rise. Folding screen mobile phone is the most innovative technology trend in the next three to five years, and it is also an important opportunity for Android manufacturers to break through the high-end market. At present, many domestic brands have entered the fold screen mobile phone camp, with obvious brand advantages. In recent months, many mainstream mobile phone manufacturers have released a new generation of folding screen mobile phones. On the other hand, the price continues to decline, and consumers' buying enthusiasm continues to increase. "At present, the price of folding screen mobile phones launched by major brands has shown a downward trend, from more than 10000 yuan before to about 8000 yuan at present