Article | Sun Jiashan, Associate Researcher of the Chinese Academy of Arts, and Beijing Federation of Literary and Art Circles signed a contract to comment on the beginning of the rabbit year. At the beginning of the year, when people across the country were immersed in a strong atmosphere of the Spring Festival, the 2023 Spring Festival archive composed of films such as "Man Jianghong", "Wandering Earth 2", "Unknown", "Deep Sea", "Bear Comes and Comes with Me," Bear Core ", and" Changing Lives "also achieved encouraging box office performance and continued rave reviews. This fully proves the continuous recovery of China's film market. Since 2010, China's film industry has entered a leapfrog growth cycle. While the box office is booming, all kinds of cinemas have also been landing in the third and fourth tier cities and the vast number of county-level cities. Coupled with the expansion and deepening of the third consumption upgrade, the consumption of the Spring Festival holiday has also begun to expand from the previous focus on food and beverage and other material consumption to cultural and entertainment consumption step by step. In 2013, "Journey to the West - Subduing the Devil" won 780 million yuan at the box office during the Spring Festival, officially opening the opening ceremony of the Spring Festival. Since then, the proportion of the annual box office of the Spring Festival has also been rising, and its central position in the annual schedule has been clearly established. This year's Spring Festival is even more significant. Although affected by the COVID-19, the global film and television industry has suffered extensive impact. The American industry even believes that the American film market will never return to 2019, and China's film and television industry was once not optimistic, but China's film industry has not been discouraged by this. "Wandering Earth 2" profoundly shows that the cultural industry level of China's films has not stagnated because of the epidemic, but has reached a new level through the continuous accumulation of films such as "Assassination of the novelist" and "Alone on the Moon" on the basis of the 2019 Spring Festival film "Wandering Earth 1" and "Crazy Aliens". The new film and television technology, such as virtual shooting, which has been relatively skillfully used in films such as "Wandering Earth 2", is a new film form after the green screen shooting, which is more familiar to the audience in the last period. Due to the restrictions of technology, talent, industry scale and other thresholds, this new film form is currently only mastered by a few countries such as the United States, which represents the future development direction of world film. Therefore, from "Wandering Earth 1" to "Wandering Earth 2" is not only the success of a series of films themselves, but also the success of Chinese science fiction films. It also truly reflects the difficult exploration of Chinese films in the field of cultural industry step by step. Moreover, films such as Man Jianghong and Wuming represent a positive signal of industry development. China's film industry is showing the development characteristics of an organic balance and deep integration between commercial films, theme films and art films. On the surface, Man Jianghong gathers the most representative comedians of the moment, and on the plot, it is also a reversal pattern familiar to Chinese film audiences in this cycle. However, its core is still a very deep pursuit of artistic film. Both the complex narrative structure arrangement and the use of relevant comedians practice the basic concepts of relevant artistic films. At the same time, Director Zhang Yimou freely expressed the excellent traditional Chinese culture embodied in the Song poetry "Man Jianghong" in "Man Jianghong". A mature film industry is to achieve commercial film