The idea behind the sales creativity of the unbundling of antipyretic drugs

2022-12-26

"For large packages of antipyretic drugs put into pharmacies, they are strictly required to be sold in parts as needed" "The retail pharmacies of antipyretic drugs are uniformly sold in parts, and each customer is limited to 6 pills, which can be purchased by medical insurance". Recently, the country has launched the sales model of "selling in parts as needed", with one bottle (box) of drugs split into several parts for sale, and people are encouraged to purchase drugs rationally and use drugs rationally. The main reason for the unbundled sale of antipyretic drugs is the imbalance between supply and demand. If we do not take the measures of purchase restriction and the mode of dismantling parts, it is possible that a few people will hoard a large number of antipyretic drugs, while most people will be "hard to get one drug". It is unnecessary to hoard a large number of antipyretic drugs. Generally speaking, if you are infected with COVID-19, you can take a few tablets (tablets) of antipyretic drugs to reduce fever and relieve pain. Dealing with extraordinary events with extraordinary actions is called pragmatism. Recently, the sudden surge in demand for ibuprofen, which has been in stable demand for a long time, was welcomed. The media said that "it is not difficult to consume 400 million ibuprofen films a day in China". However, the expansion of production and sufficient supply of drugs is not an overnight thing. In this case, dismantling and retailing drugs is feasible and pragmatic, which can maximize the interests of all parties and better protect the lives of the people. Previously, the media reported a heartwarming story. "46 boxes of medicine can only be sold to 46 people, and they can be opened and delivered to more people in need." A pharmacy owner in Wuhan, Hubei Province cut open the newly arrived antipyretic medicine and gave it to about 200 citizens for free, causing praise. Whether the medicine is cut to the public, or the antipyretic medicine is sold in parts, they are all creative, expressing the determination to overcome difficulties, and demonstrating the sense of responsibility to work together to resolve challenges. This shows that in the face of difficulties, relevant departments and market players are taking the initiative, rather than reacting passively; Try every means to find feasible solutions, rather than letting difficulties accumulate. People often say: "Fighting against the epidemic is not only a matter of material struggle, but also a spiritual confrontation; it is a contest of strength, but also a contest of will." Now it seems that to fight against COVID-19, we need to make a more comprehensive response in advance, and respond to the situation to find the most accurate and effective way to play. Take the shortage of antipyretic drugs as an example, which is an objective reality. In this regard, while encouraging pharmaceutical enterprises to invest more in pharmacy, we should also find ways to make more people take the drugs. It is a good way to sell antipyretic drugs in parts. It should be noted that the newly infected people in many places are in a period of rapid growth, and the demand for drugs will be greater. It can be said that ensuring the medical treatment and medication of the masses is the top priority at present. Therefore, whether it is to invest more drugs, or add fever clinics, whether it is to expand medical resources, or play the role of community medical and health institutions and Internet hospitals, it is essential to avoid any ambiguity. From this point of view, dismantling retail drugs not only allows more people to use drugs in time, but also can mobilize everyone's enthusiasm to fight the epidemic with one heart. It should be noted that China's pharmaceutical material production enterprises have enough numbers, strong production capacity and enough responsibilities to be entrusted. The shortage of antipyretic drugs will soon change as long as the production is started at full power. I still remember that at the beginning of the outbreak, many places reported that there was a lack of masks, and various enterprises quickly gathered their strength to produce around the clock, meeting the needs of the market in a short time. with

Edit:sishi    Responsible editor:xingyong

Source:https://epaper.gmw.cn/gmrb/html/

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