Pay attention to "new farmers" and protect "the dream of developing agriculture"

2022-12-06

On the land of Sanjin, the golden millet reaped another bumper harvest. In the live broadcast room of the e-commerce platform, the "golden beads", which are often tens of thousands of jin per day, are photographed, then sent to all parts of the country and even overseas, and then appear on the dining table of thousands of households. On the sales side, the direct broadcast e-commerce has already become a "new farm tool" and "standard configuration". Going back along the production chain, water-saving irrigation, soil testing formula, Internet of Things data monitoring and so on make the planting side "smart". Order farming reshapes the production and marketing model, and the breeding that is constantly increasing its weight is even more marked by science and technology. Who said that farmers must be "facing the loess and facing the sky"? Don't you see, more young people with high education, professional skills and broad vision are joining in. Who said that farming can only be a passive "life depending on the weather" coolie? You see, agriculture supported by high-tech and scientific management is more resilient and dynamic. For the cultivators, it is a good harvest to work hard and fill the granary. For the ancient agriculture, the new weather under rapid innovation is another kind of harvest! Among them, the most surprising is the emergence of more new farmers. With the accelerated transformation of China's agriculture from traditional to modern, the demand for large-scale and specialized development of agriculture is growing. At the same time, new production and management technologies are maturing and being widely introduced into the agricultural field. A variety of factors have spawned more and more new farmers. If big data portraits are carried out according to some survey reports, the group image of "new farmers" may be like this: they grew up in the Internet era and witnessed too many stories about the era of technological change; The education of market economy makes them fear the market, pay attention to the demand, and have more brand awareness and industrial thinking. Compared with their forefathers, they generally have a higher education background and a wider vision. They not only have new knowledge but also have faith. They are more likely to enter the field of agriculture as "changers", trying to incubate new things, create more new opportunities and values, and even shape a new look of agriculture. They applied AI technology to the planting of tomatoes, strawberries, etc., and promoted the management concepts such as grading and sorting to be deeply rooted in the hearts of the people; He is good at "light marketing" and has successfully driven many agricultural products "out of the circle"... The new technology, new ideas and new experience brought by "new farmers" have made their agricultural products more efficient and driven innovation and change in a group of villages and even in a larger space. On the consumer side, their innovation will bring more high-quality products, so that more meta personalized consumer needs can be met; Better market performance means that farmers will gain greater voice and higher economic returns. It is no exaggeration to say that the accumulation of talents and the application of science and technology are profoundly changing the operation mode of the industry. These vigorous forces, as the fulcrums of change, will fundamentally bring more changes to the rural internal entrepreneurship and employment structure, and become an important force to promote rural revitalization. More importantly, their emergence and growth endow "farmers" with a new connotation, so that agriculture, the stage for officers to start their own businesses, can be seen more - no longer as "boss", but as a broad stage for continuous innovation and rising hopes, and also to solve the problem of "who will farm in the future", which has been widely worried about

Edit:sishi    Responsible editor:xingyong

Source:https://epaper.gmw.cn/gmrb/html/

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