China's home stay industry walks out of a new road of cultural and tourism development (expert interpretation)

2022-11-28

According to a recent article in the Japanese Economic News, B&B is becoming more and more popular in China. According to statistics, the number of home stay in China has increased several times in the five years since 2016. In 2021, the number of home stay will increase by about 30% compared with 2020. Affected by the COVID-19, people are more inclined to relax near their places of residence, and the number of tourists who choose small homestays is increasing. With the expansion of the home stay market, young entrepreneurs have also joined the industry. In order to highlight their own characteristics, some B&Bs also provide guests with wedding services. China's B&Bs pay more attention to design and photo effect, because it helps people post on social media, so as to accumulate public praise and attract new customers. According to Singapore's Lianhe Zaobao, in recent years, local and peripheral tourism has gradually emerged in China, which has greatly benefited the hotel and home stay industry in suburban areas. Previously, some people in the tourism industry believed that orders for overseas tours would be converted into domestic tours, which is expected to drive the development of China's high-end tourism market. The home stay industry is an important part of the tourism and accommodation industry, as well as a new form of cultural and tourism industry with increasing scale and quality in the world. Home stay, deeply rooted in urban and rural communities, can help consumers better connect with the travel destination and meet consumers' personalized, diversified and high-quality travel needs. The development of China's home stay industry is an important manifestation of the upgrading and iteration of the tourism accommodation industry. From the perspective of the industrial development context, China's tourism accommodation industry has experienced three important stages of development: the first stage is the introduction of international standard high star hotels into China since the 1980s; The second stage is around 2005. The economic hotels with accommodation as the core function, convenient geographical location and relatively low price set off an innovative climax in the accommodation industry; The third stage is around 2015. Driven by the owners, Internet platforms, travel experts and other forces, the home stay industry has entered the stage of large-scale development. The rapid development of China's home stay industry benefits from the common support of multiple factors such as China's unique market foundation. First, as people's pursuit of a better life continues to improve, China's cultural and tourism industry has a huge market of more than 1.4 billion people. Before the COVID-19, the number of domestic tourism consumers in China had exceeded 6 billion per year. During the epidemic, tourism around cities and villages became increasingly popular. Driven by the huge market demand, China's B&B industry has been bursting with innovative momentum. Second, China's urbanization process and new rural construction over the years have enabled urban and rural residents to have a huge number of "second homes". The idle or vacant houses of residents provide potential housing resources for the development of home stay. Third, young entrepreneurs have become an important force to promote the development of the home stay industry. The threshold for innovation and entrepreneurship in the cultural and tourism industry is low. Young entrepreneurs who are interested in personalized, high-quality and diversified home stay development will provide fresh talent "blood" for the development of home stay industry. Fourth, mature Internet technology has solved the problem of information asymmetry between home stay consumers and providers, linking demand and supply, and providing technology and platform support for home stay. These factors play a comprehensive role in promoting the innovative development of China's home stay industry

Edit:luoyu    Responsible editor:zhoushu

Source:people.cn

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