Promoting the construction of cultural digitalization to a new level (special reflection)

2022-11-22

The digitalization of culture is an important step in building a cultural power and an internal requirement for the transformation and upgrading of the cultural industry. General Secretary Xi Jinping pointed out: "We should follow the trend of digital industrialization and industrial digitalization, accelerate the development of new cultural formats, transform and upgrade traditional cultural formats, and improve quality, efficiency and core competitiveness." The report of the 20th National Congress of the Communist Party of China made an important deployment for the prosperity and development of cultural undertakings and cultural industries, and proposed the "implementation of the national cultural digital strategy". To implement the national strategy of cultural digitalization, we should focus on the people, better promote the deep integration of culture and science and technology, promote the construction of cultural digitalization to a new level, and make the achievements of cultural digitalization benefit all the people. Promote content innovation. General Secretary Xi Jinping pointed out that "the Internet, big data, artificial intelligence, etc. have given birth to the innovation of literary and artistic forms and broadened the space for literature and art. We must understand that all creative skills and means are for the service of content." To promote the construction of cultural digitalization to a new level, we should attach importance to content innovation and make cultural products more meaningful and thoughtful. Since the 18th National Congress of the Communist Party of China (CPC), many excellent products have emerged in the field of cultural digitalization in China, which integrate the ancient and modern in form, integrate the virtual and real in audio-visual, and appreciate both refined and popular aesthetically. Some products take the excellent traditional Chinese culture as the source of creativity. Through 5G, 3D printing, AR (augmented reality), digital modeling and other technologies, ancient literary and artistic works such as poetry, drama and painting can be presented directly to people. Practice shows that digital cultural products should always adhere to the content oriented, let digital means serve the content, and constantly enhance their influence, expressiveness and empathy. To tap the potential of science and technology. General Secretary Xi Jinping pointed out: "The integration of culture and science and technology has not only spawned new cultural formats, extended the cultural industry chain, but also gathered a large number of innovative talents. It is a sunrise industry with great prospects." The continuous penetration of digital technology not only promotes the cultivation of new cultural formats and cultural consumption patterns, but also improves the efficiency and depth of cultural innovation, and constantly stimulates the innovative potential of new cultural formats. The 14th Five Year Cultural Development Plan issued by the Office of the Central Committee of the Communist Party of China and the State Council requires that "we should promote the combination of industry, education and research, focus on original innovation and integrated innovation, strengthen the research and development of common key technologies that restrict the development of the cultural industry, and overcome bottlenecks in high-end cultural equipment technology fields such as cinema screening, film and television recording, film special effects, high-definition production and broadcasting, stage performance, and intelligent printing". To promote the construction of cultural digitalization to a new level, we should comply with the trend of mobility and visualization, integrate and apply various new technologies, explore new forms of cultural expression, new paths of cultural expression, and new formats of cultural industry, and build a new highland of cultural development in the "cloud". Promote co creation and sharing. General Secretary Xi Jinping stressed that "to comply with the people's aspiration for a better life, we must ensure that the fruits of development are shared by the people." Meeting the spiritual and cultural needs of the people is the starting point and foothold of the digital development of cultural industry. On the one hand, digital technology provides convenience for people to participate in cultural innovation and share cultural achievements. On the other hand, digital technology can promote inclusive and high-quality public cultural services and accurately meet the spiritual and cultural needs of the people. For example, through the national smart education platform, we can

Edit:luoyu    Responsible editor:zhoushu

Source:people.cn

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