Multiple strategies to continuously enhance the influence of the spread of Chinese civilization

2022-11-16

Material is the foundation, culture is the soul. Chinese path to modernization is a modernization in which material civilization and spiritual civilization are coordinated. When we embark on a new journey of building a socialist modern country in an all-round way, achieving spiritual wealth is of equal importance to achieving material wealth. Both promoting the all-round development of people and promoting the all-round enrichment of materials must be highly valued. From the etiquette and music of the Shang and Zhou Dynasties to the contention of a hundred schools of thought, from Han Fu and Tang poetry to Song and Ming Confucianism, from the four great inventions to agriculture, mulberry and farming, the Chinese nation's thousands of years of civilization has been flowing constantly, and all of them have written the highest glory far ahead of the world. The report of the 20th National Congress of the Communist Party of China made important arrangements: "Adhere to the stand of Chinese culture, refine the spiritual signs and cultural essence of Chinese civilization, accelerate the construction of Chinese discourse and Chinese narrative system, tell Chinese stories, spread Chinese voice, and show a credible, lovely and respectable image of China. Strengthen the construction of international communication capacity, comprehensively improve the effectiveness of international communication, and form an international discourse right that matches China's comprehensive national strength and international status. Deepen exchanges and mutual learning among civilizations, and promote The Chinese culture will better go global. " A strong culture, self-confidence and spirit will certainly provide a strong ideological guarantee and a strong spiritual force for the modernization drive and help the Chinese nation stand firm among the nations of the world. The more "national", the more "world". The broad and profound Chinese excellent traditional culture is the outstanding advantage of the Chinese nation and the foundation for us to stand firm in the world cultural turmoil. To continuously enhance the influence of the spread of Chinese civilization, the most fundamental thing is to stick to the Chinese cultural position, excavate and carry forward the spiritual logo and cultural essence of Chinese civilization. Today, we should promote the construction of international communication capacity. We should not stop at cultural symbols such as dancing a lion, making dumplings, and juggling kung fu. Instead, we must extract and display the cultural essence of excellent traditional culture with contemporary value and world significance, tell the world a good story about China and spread the Chinese voice. Whether it is Taijiquan or the Dragon Boat Festival, whether it is Mulan or the giant panda, only by being good at activating the excellent factors in traditional culture in the creative transformation and innovative development can we enrich the inner world of contemporary Chinese people with precious supplies and plant the world influence of Chinese culture with strong charm. Only when "national" is well spoken and spread, can it become "world" better. Strengthening the construction of international communication capacity and promoting foreign cultural exchanges and multi-level dialogue among civilizations are important ways to continuously enhance the influence of the communication of Chinese civilization and enhance the country's cultural soft power. Based on the needs of foreign audiences and the characteristics of international communication, we should be good at enhancing the affinity and effectiveness of international communication, promote the accurate "sailing" of culture, and show a credible, lovely and respectable image of China; We should also have a deep understanding of international discourse, grasp the western historical and cultural traditions, religious beliefs, ways of thinking, and theoretical systems, strategically carry out cultural defense and cultural counterattack, and "attack the shield with that spear"; At the same time, we should be good at flexibly transforming and using "invisible propaganda", integrating values into cultural products and elements, and constantly expanding the influence of Chinese culture. The key to continuously enhance the influence of the spread of Chinese civilization is to speed up the construction of Chinese discourse and Chinese narrative system, and use Chinese theory to explain

Edit:sishi    Responsible editor:xingyong

Source:http://opinion.people.com.cn/

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