"Doctor tea is South Africa's' national treasure tea ', which can calm the mind and help sleep, and the taste is not sour and astringent." "Uganda mango is sweet and big"... African young people in China from Zimbabwe and Liberia act as the anchor of goods in front of the camera, introducing high-quality African goods. This scene comes from the Zhejiang special event of the African good goods online shopping festival held in the first half of this year. During the event, Chinese and African anchors worked together to promote more than 50 African products from more than 10 African countries online through platforms such as Taobao and Tiktok. In November 2021, the 8th ministerial meeting of the Forum on China Africa cooperation confirmed that China will join hands with African countries to expand cooperation in "Silk Road e-commerce", hold African good goods online shopping festival and tourism e-commerce promotion activities, and implement the action of "a platform for hundreds of stores and thousands of products" in Africa. From April 28 to May 12 this year, the "fourth double product online shopping festival and African good goods online shopping festival" under the guidance of the Ministry of Commerce, the Ministry of foreign affairs and other departments was held throughout the network, and various related activities with different characteristics were held in many places. According to the statistics of the Ministry of Commerce, more than 200 high-quality products from more than 20 African countries participated in online and offline exhibitions during the online shopping festival. During this year's African HaoWu Online Shopping Festival, in a live broadcast with the participation of kimono, Ambassador of Rwanda, the partner country of "Silk Road e-commerce", hundreds of bags of coffee were empty as soon as they were put on the shelves. "The memorandum of e-commerce cooperation signed by Rwanda and China enables Rwanda's high-quality products such as coffee, pepper and tea to enter the Chinese market through e-commerce platforms such as Taobao, tmall, jd.com and Tiktok. We look forward to expanding and strengthening cooperation with the Chinese government through a broader 'Silk Road E-commerce' partnership." Said kimono. Coffee from Ethiopia, black tea and saponite from Kenya, red wine from South Africa... Nowadays, more and more African characteristic commodities are entering the daily life of Chinese consumers. New formats and new models such as live e-commerce and cross-border e-commerce are developing rapidly, and a new scene of China Africa economic and trade cooperation is being built. In order to further promote digital innovation cooperation between Chinese and African enterprises, a series of activities such as "opening the live broadcasting room to Africa" were carried out in many places during the African goodgoods Online Shopping Festival this year. Relying on the live broadcasting platform and the cross-border e-commerce platform, live broadcasting rooms were opened in South Africa, Tanzania and other places, enabling African e-commerce practitioners to learn from China's e-commerce live broadcasting experience from zero distance, and promoting cross-border e-commerce, logistics Digital enterprises in mobile payment and other fields expand the African market and help the development of African digital economy. "African youth have high enthusiasm for cross-border e-commerce and live e-commerce." Milai, a Zimbabwean student studying in Zhejiang University, said that digital empowerment can help more high-quality and distinctive African goods to open the Chinese market. He hoped that more and more Chinese and African youth would participate. According to the data of the Ministry of Commerce, the bilateral trade volume between China and Africa reached US $254.2 billion in 2021, with a year-on-year increase of 35%. Among them, China imported US $105.9 billion from Africa and exported US $148.3 billion to Africa, up 43.7% and 29.9% respectively year-on-year. China has been Africa's largest trading partner for 13 consecutive years. The reporter learned from the Ministry of commerce that up to now, China has cooperated with 23 countries on five continents, including Rwanda and Senegal in Africa