The tourism enterprises affected by the epidemic are under the careful care of the government. Recently, the Department of culture and tourism of Hainan Province released the implementation plan for the work of Hainan tourism enterprises to relieve difficulties and stabilize the tourism consumption market, which will provide relief subsidies to the class a scenic spots, coconut level rural tourism spots, travel agencies, star rated hotels, rural home stay and other tourism enterprises affected by the epidemic, so as to promote the effective recovery of the tourism consumption market. Previously, many places in the country have successively issued a series of policies to release the potential of tourism consumption and support the main body of the tourism consumption market. Recently, the liberalization of inter provincial tourism in many places has further invigorated the tourism market. According to the data of an online travel platform, as of June 21, the booking volume of inter provincial group tours in the past week increased by 291% compared with the previous week; The summer inter provincial hotel reservation volume increased by 151% compared with the previous week. Industry insiders said that the long-standing backlog of tourism demand was fully released during the summer booking peak. Differentiated innovative marketing and people-friendly subsidy policies will be the magic weapon of the "watershed" of the summer tourism industry. Refine support methods It is understood that Hainan has refined its support methods to support tourism enterprises such as qualified A-level scenic spots, coconut level rural tourism spots, travel agencies, star rated hotels and rural home stay by category. For example, A-level scenic spots and coconut level rural tourism spots will be given a one-time job stabilization and relief subsidy according to the standard of 1600 yuan per person for enterprise workers. Among them, the maximum subsidy for each class a scenic spot is no more than 1.8 million yuan, and the maximum subsidy for each coconut level rural tourist spot is no more than 300000 yuan. The top 100 travel agencies in terms of reception volume will be given a relief subsidy, the travel agencies with outstanding performance in developing the inbound tourism market will be given a relief subsidy, and the travel agencies that meet the relevant conditions will be given a relief subsidy of 300000 yuan. Star rated hotels will pay a one-time subsidy of 300 yuan per bed according to the data of the star rated hotel management system of the National Tourism regulatory service platform (as of March 31, 2022). At the same time, relief subsidies will be given to the provincial golden and silver class rural B & B registered on the Hainan Hotel Industry Management Information System (as of March 31, 2022). Among them, the subsidy for JinSu and yinsu is 50000 yuan and 30000 yuan respectively. Various "big gift bags" From the central government to the local government, a series of policies have been issued to release the potential of tourism consumption and support the main body of the tourism consumption market. On March 30, the Ministry of culture and tourism issued the notice on the implementation of the relief and support policies for promoting the recovery and development of the tourism industry, which proposed to do a good job in the implementation of the inclusive tax reduction and fee reduction policies in the tourism industry, promote the accelerated implementation of the inclusive financial policies in the tourism industry, and implement the phased deferred payment of unemployment insurance premiums and work-related injury insurance premiums, We will improve the implementation rules for tourism enterprises to undertake relevant activities of government agencies, enterprises and institutions, make good use of the margin support policy for tourism service quality, and accelerate the pilot work of replacing the margin with insurance. Beijing, Sichuan, Hunan, Fujian and other provinces and cities have increased the proportion of refunded travel service quality deposits from 80% to 100%. Henan Provincial Department of culture and tourism plans to invest 70million yuan to subsidize cultural and tourism enterprises, focusing on online publicity and promotion. Jiangxi province encourages all localities to issue cultural tourism consumption vouchers to guide passengers' consumption in light of actual conditions. At the same time, it will timely carry out the "100 cities and 100 Nights" cultural tourism consumption season, and promote cultural tourism consumption through the mode of "Online + offline", "day + night" and "benefiting the people + benefiting enterprises" at the provincial, municipal and county levels. The relevant rescue policies can not be separated from the assistance of the financial authorities. On April 18, the people's Bank of China and the State Administration of foreign exchange issued the notice on improving financial services for epidemic prevention and control and economic and social development, proposing 23 policies and measures to strengthen financial services and strengthen support for the real economy, many of which involve tourism. Industry recovery signal With the liberalization of multi provincial tourism, the tourism industry is facing a recovery opportunity. From 0:00 on June 21, travel agencies and online tourism enterprises in Hubei Province have fully resumed their inter provincial team tourism and "air ticket + Hotel" business. Qinghai and Ningxia also resumed inter provincial tourism, and the national inter provincial tourism market was further opened up. The good news of the opening of inter provincial tourism has injected momentum into the recovery of local tourism markets. Ctrip data shows that as of June 21, the booking volume of inter provincial group tour in the past week increased by 291% compared with the previous week; The summer inter provincial hotel reservation volume increased by 151% compared with the previous week; The order volume of Ctrip's "machine + wine" has increased rapidly since June, and the average daily order volume in June has surpassed that of the same period last year. Fang zeqian, an industry analyst at Ctrip Research Institute, said that before the summer vacation, the opening of inter provincial tourism in various places was due to the improvement of the epidemic prevention and control situation, and the long backlog of tourism demand was released during the summer booking peak; On the other hand, all localities have targeted the summer vacation and strive to seize more dividends in the peak tourism season before the holiday. (Xinhua News Agency)