The "cloud" theater opened, and online broadcasting became a new form - a huge change in the performance industry since 2020. During the Spring Festival in 2021 and 2022, the National Peking Opera Theater, with the theme of "cloud drama, celebrating the new year", used 5g+vr+4k ultra-high definition technology to launch the Peking Opera "dragon and Phoenix in auspicious days" for two consecutive years. By means of "Art + science and technology", we have told the story of innovation and inheritance of the quintessence of Chinese culture at home and abroad, realizing the unity of social and economic benefits. Many netizens said after reading: "the integration of traditional art and digital technology is fashionable and unique!" Looking back hundreds of years, Peking Opera has always been "fashionable". The so-called "fashion" refers to the fashion of the times. Before the rise of modern media, Peking Opera created a grand scene of performances with thousands of people living in empty alleys. Beijing opera has never stopped its pace of integration with new technologies. Dingjun mountain, starring tanxinpei, a master of Peking opera performing arts, is the first film in China; In 1948, Mr. Mei Lanfang made the Peking opera art film hate between life and death; Beijing TV station once broadcast Mr. Mei Lanfang's Muguiying in command and Mr. Xiao Yun's Princess Shuangyang live. "Sometimes the sky and the earth have Qi, the materials are beautiful, and the work is skillful. If you combine these four, then you can be good." At present, digital technology, media and platform channels "let's sing and let's come on stage". The application of new technologies such as computing interaction, virtual reality and augmented reality has brought endless imagination to artistic creation. The performance of dragon and phoenix is auspicious, which combines the "time" for the innovative development of traditional art, the "atmosphere" for the further improvement of people's spiritual and cultural needs, the "beauty of materials" interpreted by famous artists of the quintessence of Chinese art, and the "Craftsmanship" for the breakthrough and leap forward of digital technology, and continues to develop the fine tradition of "performing the fashion of the times" in the art of Beijing opera. Since March 5, the National Peking Opera Theater has launched the "100 day training" activity, and launched the rehearsal and live speaking programs of the "100 day training" through the new media platform, which truly recorded the daily training of actors and performers. 13 live broadcasts have attracted widespread attention. At present, we aim at young Peking Opera actors and are shooting a day of Peking Opera actors. The "touching the net" of Peking Opera is also a useful measure to tell Chinese stories well. Since 2020, we have joined hands with CCTV to start an online journey to the sea of Peking opera art, opened theater accounts in overseas social media, and jointly launched a series of original micro videos and 15 live broadcast activities such as "see how I play Peking Opera" and "Peking Opera experience", which have been welcomed by overseas netizens. Up to now, the overseas account content of the theater has been read 106million times, and the total number of fans has reached 1.03 million. How to view the relationship between offline performance and online performance? The performance is a performance in a virtual space, which extends the limited theater into an infinite space. It has the characteristics of virtualization, infinity and personalization. On the one hand, new industrial forms can be developed by means of broadcasting, and digital cultural products can open up a larger market; On the other hand, the performance experience and communication effect of the show can enhance the brand awareness and influence; Moreover, the analysis and application of online big data can give full play to the advantages of communication and interaction, attracting and attracting customers, precision marketing and so on, cultivate young audiences and let them enter the theater. Broadcasting and performance are not a competitive relationship between one and the other, but can form a virtuous circle of mutual supplement, mutual promotion and mutual transformation. (Xinhua News Agency)